#TBT 2012: Meet our newest sponsor – RentALatino!

Rent a Latino!In our ongoing search for advertisers to match our diverse audience, it looks like we have found a winner – a company with deep pockets and its heart in the right place.

POCHO is glad to welcome RentALatino to the echelons of our Premium Sponsors.

To learn how you might qualify for RentALatino‘s latest discounts and see the full message from our sponsor, read on!

Mas…#TBT 2012: Meet our newest sponsor – RentALatino!

New Mexico Tourism Board’s racist want ad: ‘Morenos need not apply’


When your casting call includes skin color, people are going to think one of two things: Either you’re filming a sunblock ad or you’re a stone racist.

The New Mexico Tourism Board’s little gaffe (nicely summed up here from local news clips by the sharp folks at Cuentame) pretty much says it: Arizona Cerebral Fever – which renders bureaucrats completely tone-deaf to their own cluelessness about race – is contagious. You catch it from the pendejos next door in the Hate State of Arizona.

What’s priceless is the third-class backpedaling the spokeswoman offers – about how they’re looking for “a wide range of people” and this spot is “the first of many.”

Mas…New Mexico Tourism Board’s racist want ad: ‘Morenos need not apply’

DYAC! Smartphone Spanglish spellcheck fails

Amor gone amok

I’m a pocha, loud and proud, and I communicate in Spanglish.

Everywhere. In letters, in conversation, in emails, in cards and, most recently, in text messages. But, my BlackBerry hates my Spanglish and is constantly trying to correct it. In fact, it often changes my Spanish words to random English words when I try to send my messages, rendering them practically intelligible. Damn you, auto correct!

A few choice examples: “gracias” into “grass,” “mañana” into “banana,” “mucho” into “macho,” “chingado” into “changed,” “oyes” into “ones” and “amor” into “amok.”

–Sara Inés

Mas…DYAC! Smartphone Spanglish spellcheck fails

Meet our newest sponsor – RentALatino!

Rent a Latino!In our ongoing search for advertisers to match our diverse audience, it looks like we have found a winner – a company with deep pockets and its heart in the right place.

POCHO is glad to welcome RentALatino to the echelons of our Premium Sponsors.

To learn how you might qualify for RentALatino‘s latest discounts and see the full message from our sponsor, read on!

Mas…Meet our newest sponsor – RentALatino!

POCHO needs a mad genius sales jefe

Hey, amigos:

Yes, you, the ones with the ad agency contacts and the AlwaysBeClosing tattoos:

If you have strategic vision, sales team management experience, a thick little black book and the knife-in-your-teeth attitude of a closer, check out this job listing: POCHO wants to interview you for a job as our Jefe de Sales y Business Development.

TACO THE TOWN: Idiot CT mayor defends cops against racism charges


Pop quiz: Say you’re the mayor of East Haven, CT and you wouldn’t know the meaning of STFU even if someone dropped a dumpster-full of it on your head from 90 stories up.

A TV reporter asks for comment after the FBI busted four of your police officers on charges they acted like “bullies with badges,” beating up, harrassing and lying about Latinos – who make up 10% of your citizenry.

How do you promise you’ll reach out to your Latino community? Wait – you’re gonna what? Dig yourself into a bottomless hole like a meth-addicted Marine on a Red Bull bender under heavy machine gun fire? Okay – hang on a sec, we need to grab some popcorn and a couple of beers.

Mas…TACO THE TOWN: Idiot CT mayor defends cops against racism charges

Pocho Ocho words we should banish in 2012

8. Anchor baby (noun) – Wait- this is an anti-Latino slur? FAIL. Seriously, this just makes us picture an infant so cute and fat we could use it for a boat anchor. Just chuck it in – kerPLOP! – you can drift and chug Coronas all afternoon. Do better, wingnuts.

7.  Arpaio (proper noun) – Actually, we’d just like to banish this one from the government payroll, strip it down to its pink underwear and let it play where’s-the-soap for 99 to life.

Mas…Pocho Ocho words we should banish in 2012

That’s not funny! Why did POCHO go dark for 24 hours?

24 hours of STFU against SOPA AND PIPA

We’re gonna get real with you for just a second, and then it’s back to the jajaja.

We know it, you know it, even thousands of freaked-out college students know it now:

SOPA and PIPA are horrible bills that would turn control of all the mad, juicy goodness of the Internet – including sites like ours –  over to a handful of greedy, pinstripe-suited dobermans known as entertainment industry lawyers. And those dogs would rip it all to bloody shreds.

Mas…That’s not funny! Why did POCHO go dark for 24 hours?

Mayan Doomsday 2012? Instant karma gonna get you

We as a species deserve whatever Mayan Doom 2012™ brings our way.

Tweet-comic Jon Hendren proved it on Xmas and Boxing Day when he retweeted people’s bitching about not getting the gifts they wanted. Boohoo, they moaned – no one loves me enough to give me the muy caro gadget I need sooo sooo badly.

I, on the other hand, was sad because I had no iPad … until I met a man who had no nalgas. Lookit these screenshots of Tweets:

Mas…Mayan Doomsday 2012? Instant karma gonna get you