Bimbo says adios to ‘Negrito’ — snack cake is now ‘Nito’ (video

by MOSCA MEXICAN on November 22, 2013 in Cultura, El Now, Video

nuevnitoThe mega Mexican food conglomerate, Grupo Bimbo, has changed the name of one of its most popular snack cakes: Negrito is now known as Nito. The new name is short (corto) and more hip (mas onda) the company explains on its Facebook page (photo, right.) has the story (via Google Translate):

One of the most legendary sons was renamed Grupo Bimbo on 18 November. From that day, the 2 million 200 thousand outlets where its products are distributed throughout the world, began to fill the shelves of a cupcake named ‘Nito’. Yes, that Negrito Bimbo, in a kind of mutation has been renamed.

The Mexican firm that in 2012 had net sales by 13 billion $ 149 million to the development of more than 10 000 products, on November 5 launched a social media campaign most peculiar.

Nito may be mas onda, but we’ll never see commercials like these again:

BIMBO UPDATE:  Snack food giant intros Twinkie-like Blonde Bimbo. “Mexicans love Blonde Bimbos,” said a spokesperson.




Esponge Kekis November 23, 2013 at 8:58 AM

So they replaced a racist negrito character with a racist Mexican character in a negrito wig? Not cool Bimbo. I hope they didn’t replace the great taste, though!

Adrian January 14, 2014 at 1:49 PM

Over here, nobody thinks of it as racist, there is almost no racism here because of the diversity, you see mixed color couples, friend groups, families ALL the time, and this is because we DON’T GIVE A FUCK about our color or anybody else’s.

Adrian January 14, 2014 at 1:53 PM

And it does taste the same. 😛 These are my fave pastries from Bimbo, apart from Magdalenas.

Eli January 24, 2014 at 5:11 AM

Adrian, it’s true that these types of things don’t offend most people in Mexico. Take for example, Memín Pinguín. That would be—it even was—seen as extremely racist by people in the US. It doesn’t carry the same offense in Mexico given the historical and social differences of formal and institutionalized apartheid and discrimination against African slaves in the two countries. It’s still racist though. And please do not say “there is almost no racism” in Mexico. Racism is extremely prevalent in Mexico and in the rest of Latin America.

Carlos February 14, 2014 at 11:40 AM

There is A LOT of racism in Mexico. It’s just not so much against African descendants as it is against Indigenous (or native) people.

El-Juan February 26, 2014 at 3:24 PM

Horrendous despicable country and their abhorrent culture and “values”, yes, I’m talking about the U.S.A. Why don’t they better live according to values which censor things like EXTORTING WHOLE COUNTRIES to abuse and steal their natural resources, instead of daring to come and dictate what is “racist” and offensive and what is not, to their equally repugnant inhabitants (for you must know, only “American” black people are the only ones who get offended by these things, and not all of them, only the “USA civilized ones” which are a complete shame to their racial brothers in other places and countries). We don’t need the USA, the USA must fall.

MX April 20, 2014 at 6:21 PM

In México there a product of cakes and it calls “Chocorol” I meet people who named his brown skin friends “chocorol” but isn’t racist, I think is most between friends.

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