Rico’s Nachos: A refreshingly-new snack discovery! (video)

by MOSCA MEXICAN on September 6, 2013 in Cultura, Video

Come with us now to those thrilling days of yesteryear when nachos were a regional Tex-Mex snack that most Americans never heard of — until 1976, when Rico’s brought their version to sporting events at Arlington Stadium in Arlington, TX.

Sportscaster Howard Cosell liked the nachos he got a football game and plugged the product on national TV. Nachos then went viral, or whatever crazes did in the last century. This 1970s-vintage snack bar commercial explains to Anglos what these new-fangled nachos are all about, and features Pepe, a mustache-sporting jalapeno who says “Si” just like Mel Blanc.

Hat tip to Jose-Ariel Cuevas for the video!


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