advertising

Trade publication Advertising Age’s new Hispanic Fact Pack has hit the Interwebs, revealing tantalizing details about the “Hispanic market” which means you.

And it’s packed, por supuesto, with facts: [Mas…]


Hot sexy salsa dancers! A party — or is it a fiesta? Hopping lowriders! Flags of many nations! Something for the kids! Did Charter/Spectrum/TimeWarner/RoadRunner miss any Latinx cliches?

We asked our favorite ad maven Bernadette Rivero what was missing and what was happening in this spot:

“Missing?” she emailed back. “An abuela kicking a soccer ball with her feet while batting a piñata with one hand and making a call to Latin America.”

Rent a Latino!In our ongoing search for advertisers to match our diverse audience, it looks like we have found a winner – a company with deep pockets and its heart in the right place.

POCHO is glad to welcome RentALatino to the echelons of our Premium Sponsors.

To learn how you might qualify for RentALatino‘s latest discounts and see the full message from our sponsor, read on! [Mas…]

adiosdonald

Last night we noticed that the Donald Trump campaign started placing ads on POCHO, like the one you see in this screen capture.

We get money from ads like this when you click on them, but no amount of money is worth having this pendejo’s lies and hate on our website.

We have instructed the robots at Google’s Adsense to stop placing Trump ads on our site — just like we did with previous Sheriff Joe Arpaio ads and Governor Jan “Bruja” Brewer ads. [Note: It may take a day or two for this crap to disappear from the system.]

Blocking ads from these haters costs us money.

Can you help us make up the difference with a small donation? Click on DONATE!

Every $10, or $20, or $50 will help us make more Ñews y Satire.

MR. POCHO says thanks!

 

 

 

 

mrpochoimission

mexicodecotopCrank up your art deco time machine and set it for the 1930s, because Mexican tourism officials want you to come on down!

There are 3 three THREE Mexicos to visit, tu sabes:

  • Indian Mexico
  • Spanish Mexico and
  • Modern Mexico!

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ZUBI to the rescue if you hate Mexicans and that taco emoji (video)

by Moctezuma Cortés April 13, 2016 Cartoons
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Advertising agency ZUBI (in Florida, of course) steps up for the minority of “Latinos” and “Hispanics” who aren’t Mexican — and people who hate tacos. Because “Latino emotions,” tu sabes, are different and require special emoji.

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Hello, gringos! Eat like a Mexican (but we won’t say that) [video]

by JEFE BOYARDEE July 27, 2015 Cultura
Thumbnail image for Hello, gringos! Eat like a Mexican (but we won’t say that) [video]

Wow. There is this seasoning, Cappy, and you too, Kirsten and Brooke – there is this TAJIN seasoning for your fruit AND veggies! Spicy! Salty! Lime! Totes, like, amazeballs! It adds a ZING! to everything! I wonder where they get these ideas? PREVIOUSLY ON TAJIN:

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How to sell stuff to passionate, emotional Hispanics (1-minute video)

by Comic Saenz May 28, 2015 Cultura
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You’re passionate, Mr. and/or Ms. Hispanic, and emotional. You like stories, and web video stories under one minute long especially. Do we have some stories for you! Also tacos, which all Hispanics love, futbol ditto, and la musica, piñatas and burros tambien. HEY! WHAT ABOUT SPICY?

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There’s a poop for that! DEUCE schedules your sh!ts (video)

by Barney Asada May 19, 2015 Cultura

The new DEUCE app is #1 when it comes to scheduling your #2s.

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The Easter Story: Why advertising to Hispanics sucks balls* [Updated]

by BERNADETTE RIVERO April 6, 2015 Cultura
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Technically, the word I should have used above, in the headline, is “Manipulates.” As in, “Safely Manipulate Your Balls When You Celebrate!” That’s what the Federal Drug Administration advises this season, anyway. (Screen capture, above.) But I’m a writer who has spent a lifetime in both advertising and journalism, and I know the value of […]

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Alternate Universe: Honest Advertising Slogans (toons)

by L. DON DRAPER October 27, 2014 Cartoons
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Somewhere, over the double rainbows, there’s a place on a river with tangerine trees and marmalade skies. And Honest Slogans, perfectly realized, from the Honest Slogans Tumblr.

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Nothing in this video is original, except the video: ‘Not Mine’

by CALLE D. CINEMA July 25, 2014 Cartoons
Thumbnail image for Nothing in this video is original, except the video: ‘Not Mine’

Creator Guy Trefler writes: Not Mine is my graduate project in Graphic Design at the HIT college in Israel. My thesis is that nothing is original, therefore, none of the materials presented in the project were made by me. All of the 469 photos used in this video were taken out of Google’s image bank.

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And now a generic commercial from some brand (video)

by Barney Asada March 26, 2014 Cultura
Thumbnail image for And now a generic commercial from some brand (video)

At [insert company name here] we care about the __________, the __________ and the ___________ so you and your family can ____________ and the world _______________. [Your mileage may vary. This product is meant for educational purposes only. Any resemblance to real persons, living or dead is purely coincidental. Void where prohibited. Some assembly required. […]

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Attention Latino ‘Millennials’: Is this your story? (video)

by Soy Capitan March 25, 2014 Cultura
Thumbnail image for Attention Latino ‘Millennials’: Is this your story? (video)

Telemundo says it knows the secret to attracting the Millennial generation — so advertisers and marketeers can sell more product. (Spoiler: The secret word is 3BALL MTY.) What do you think? Is this video about you? But wait! What does Univision have to say?

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Breaking: Marketing to Latins? Talk Latin to us, activists say

by ZACK A. TEXAS August 12, 2013 Cultura
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(PNS reporting from UPTON ABBEY, MI) Frater Cassius the Yon was adamant. “In nomine Patris, et Filii, et Spiritus Sancti,” he insisted in a rare English-language interview Sunday. “There is no such thing as Latin dancing, unless you mean the “dance of death” from the Black Plague. And Latin music is Gregorian chants, Enya and […]

[Mas…]

The Latino Shopper: You probably think this vid is about you

by Verdana Bold June 13, 2013 Cultura
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ZOMG! They made a video about mi gente, The Latino Shopper? About how we are unique and have a special sensual way of Latino shopping? Because, after all, all Latinos are the same! That’s right, Hispanics, too! Does this video have clip art, arrows and zoomy sound effects? Perky gabacho announcer? ¡Orale! I am so […]

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Breaking: University of Phoenix admission thrills local woman

by María Purísima May 28, 2013 El Now
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(PNS reporting from WAUKEGAN, IL) Erlinda Morales has wanted an MBA degree for years, but it wasn’t until a Facebook ad for the University of Phoenix popped into her newsfeed that her dream began to come true. “All I had to do was click on the ad, fill out a form, and all of a […]

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We’re selling young, mobile pochos! Who’s buying? For how much?

by HUITA PIPL April 20, 2012 Cultura
Thumbnail image for We’re selling young, mobile pochos! Who’s buying? For how much?

The meme started on a site called MetaFilter: If you are not paying for it, you’re not the customer; you’re the product being sold.  Facebook — free to use — sells you and your friends and your information to advertisers. So does Google and so does Yahoo! When POCHO grows up, we’ll sell your “page […]

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Colbert to Romney: Run this commercial to get Latino votes

by SHAWN CLOTA April 5, 2012 El Now
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It’s no secret that Mitt “Self Deportation” Romney is not Latinos’ favorite presidential hopeful. Stephen Colbert explains the political realities and introduces a new Mitt Romney TV commercial. POCHO has a Mexican Mitt Romney commercial too — and it’s a music video (below).

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New Mexico Tourism Board’s racist want ad: ‘Morenos need not apply’

by Gabacho Borracho March 24, 2012 El Now
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When your casting call includes skin color, people are going to think one of two things: Either you’re filming a sunblock ad or you’re a stone racist. The New Mexico Tourism Board’s little gaffe (nicely summed up here from local news clips by the sharp folks at Cuentame) pretty much says it: Arizona Cerebral Fever […]

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Dear Gorton’s: Thanks for the apology but …

by Bernadette Rivero February 21, 2012 Cultura
Thumbnail image for Dear Gorton’s: Thanks for the apology but …

Dear Gorton’s Seafood and Rinck Advertising: I am thrilled to the gills that you took the time to respond. I am a fan of your products, and hope that they reach many more households than mine. However, your response reveals exactly why you floundered in the first place. You mention that you “used a Spanish […]

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