advertising

Dear Gorton’s: Thanks for the apology but …

by Bernadette Rivero February 21, 2012 Cultura
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Dear Gorton’s Seafood and Rinck Advertising: I am thrilled to the gills that you took the time to respond. I am a fan of your products, and hope that they reach many more households than mine. However, your response reveals exactly why you floundered in the first place. You mention that you “used a Spanish […]

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New from Gorton’s: Deliciosos Tits and Fishsticks! (updated)

by Bernadette Rivero February 17, 2012 Cultura
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So, what if I could find tits and fish sticks all in one place? A one-stop shop for all my breast and seafood needs? This is what’s on my mind today after Gorton’s fun website snafu. They launched a web page for Spanish-speaking Latina moms this week, and left one teeny tiny accent off a […]

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Meet our newest sponsor – RentALatino!

by Gabacho Borracho February 1, 2012 Corporate
Rent A Latino!

In our ongoing search for advertisers to match our diverse audience, it looks like we have found a winner – a company with deep pockets and its heart in the right place. POCHO is glad to welcome RentALatino to the echelons of our Premium Sponsors. To learn how you might qualify for RentALatino‘s latest discounts […]

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POCHO needs a mad genius sales jefe

by Mack Reed January 28, 2012 Corporate
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Hey, amigos: Yes, you, the ones with the ad agency contacts and the AlwaysBeClosing tattoos: If you have strategic vision, sales team management experience, a thick little black book and the knife-in-your-teeth attitude of a closer, check out this job listing: POCHO wants to interview you for a job as our Jefe de Sales y […]

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