Ramiro J. Gomez is a West Hollywood installation artist who makes and places cardboard avatars of immigrant laborers around Southern California’s richer neighborhoods; his mission is to make normally invisible people visible, if just for a short time.
Monday around 4:30 Gomez was busy populating the cardboard labor force on Beverly Hills‘ famed shopping street, Rodeo Drive, where it’s beginning to look a bit like Christmas — Beverly Hills style, that is. Weather? Sunny, with temperatures in the low to mid 60s ℉.
Here’s what he posted on Facebook:
Finished with the cardboard installation spree today. My heart inevitably was racing, especially when I placed the cutouts on busy Rodeo Dr. but that is the most liberating and rewarding aspect of my project, the ability to go in plain sight and creatively make a statement.
Eloisa is the elote seller, Rodrigo is the paletero, and Mayra is the woman with the balloons. Here’s the view from Gomez’ camera:
Mas…On Beverly Hills’ Rodeo Drive, it looks a bit like Christmas (photos)
