brand

daveandbusterstweetThe Twitterverse exploded with charges of racism yesterday following pork-pushing restauranteurs Dave & Buster’s #TacoTuesday Tweet fail. (Photo of Tweet, since deleted from the company’s timeline.)

Even pimp-my-product professional journal AdWeek was pained by the chain’s gigantic boner:

And your massive brand Twitter fail of the day goes to … Dave & Buster’s! [Mas…]

(PNS reporting from WASHINGTON, D.C.) Reeling from back-to-back presidential losses and struggling to cope with the country’s changing racial and ethnic makeup, the Republican National Committee plans to spend $10 million this year to send hundreds of party workers in white sheets into Hispanic communities to promote its brand.

With Operation Wetback 2016, the committee hopes putting a fresh face on the same old racism will help them net more Hispanic voters.

“Hispanics are so lazy and slow-witted that they won’t be able to do the deep investigation required to see that our effort is a complete and utter sham,” GOP committee head Reince Priebus declared on Meet the Press. “We won’t change any of our hateful and xenophobic policies, but we will definitely alter our marketing pitches to this unambitious, burrito-brained demographic.” [Mas…]

(PNS reporting from BOCADECACA, AZ) Maricopa County Sheriff Joe Arapio is launching his own brand of tequila, Arpaio Viejo, he told random diners at Gallego’s Mexican Cafe here yesterday.

“I demand high standards for my office and my tequila,” Arpaio told the restaurant full of retirees from states that aren’t Arizona. “I was dissatisfied with the other options on the market, and at my favorite Mexican restaurant, so I decided to create my own.”

Arpaio’s brand will offer the traditional tequila styles of  añejo, plata, and reposado — but that’s not all.

“Later in the year we introduce my super-premium line, called Arpaio Viejo 1070, aged 10 years in mesquite wood barrels in the desert, and then wrapped in pink chonies for seven more years of additional tempering.  You know it’s ready to drink when you pull the cork and instead of breathing, it whimpers.” Arpaio said. [Mas…]