branding

elpasotruck
truckgirlsThe French arm of Old El Paso, the Tex-Mex style food people, asked ad agency Rosbeef! to generate buzz for their new premium Restaurante brand around late Paris last year.

Rosbeef! (Slogan: We’re creative and we have common sense; how cool is that!?) came up with a marketing combo plate of an Old El Paso Restaurante taco truck, taco selfies and the hashtag #1PHOTOPOUR1TACO. Share a photo with the hashtag, they said, and get a free taco made with El Paso stuff and a digital coupon to buy El Paso products at the market. ¡Que rico! Ooh la la tambien aussi!

Here’s the “case study” video: [Mas…]

bicSomewhere, over the double rainbows, there’s a place on a river with tangerine trees and marmalade skies. And Honest Slogans, perfectly realized, from the Honest Slogans Tumblr.

youtube [Mas…]


Creator Guy Trefler writes:

Not Mine is my graduate project in Graphic Design at the HIT college in Israel. My thesis is that nothing is original, therefore, none of the materials presented in the project were made by me. All of the 469 photos used in this video were taken out of Google’s image bank.


At [insert company name here] we care about the __________, the __________ and the ___________ so you and your family can ____________ and the world _______________.

[Your mileage may vary. This product is meant for educational purposes only. Any resemblance to real persons, living or dead is purely coincidental. Void where prohibited. Some assembly required. List each check separately by bank number. Batteries not included. Contents may settle during shipment. Use only as directed. No other warranty expressed or implied. Do not use while operating a motor vehicle or heavy equipment. [Mas…]