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truckgirlsThe French arm of Old El Paso, the Tex-Mex style food people, asked ad agency Rosbeef! to generate buzz for their new premium Restaurante brand around late Paris last year.

Rosbeef! (Slogan: We’re creative and we have common sense; how cool is that!?) came up with a marketing combo plate of an Old El Paso Restaurante taco truck, taco selfies and the hashtag #1PHOTOPOUR1TACO. Share a photo with the hashtag, they said, and get a free taco made with El Paso stuff and a digital coupon to buy El Paso products at the market. ¡Que rico! Ooh la la tambien aussi!

Here’s the “case study” video: [Mas…]

sadgirlWhen you and a newly-released ex-con drive through the desert in a car with no name, watch out for Danny Trejo.  L.A. homies SadGirl serve up a stunning video with a bloody love story for the moody surf guitar instrumental Norma and Jessica. [Mas…]

trejo3Then there was that time Danny Trejo played a stray dog in a public service announcement for Friends of Animals. [Mas…]

The Daily Show in Texas: Are Latinos worse than Chinese? (video)

by Chale Knickerbocker October 30, 2014 El Now
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Jon Stewart and The Daily Show are in Austin, Texas, which is right next to, well, you know … that other country. POCHO’s Migrant Editor Al Madrigal went to the Lone Star State to find out why exactly Texans think Latinos are worse than Koreans and Chinese. Have we mentioned that Al is EL HOMBRE?

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Danny Trejo? He’s nothing but a pinche goat lover! (video)

by Barney Asada April 17, 2014 Cartoons
Thumbnail image for Danny Trejo?  He’s nothing but a pinche goat lover! (video)

Danny Trejo is not so tough when it comes to goats. It’s The Guzman Show! PREVIOUSLY ON DANNY TREJO AND/OR ARMS OF AN ANGEL:

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Danny Trejo: Action movie star, ‘Breadanimal’ maker (video)

by Soy Capitan March 24, 2014 Cultura
Thumbnail image for Danny Trejo: Action movie star, ‘Breadanimal’ maker (video)

We don’t know what to make of this video from Danny Trejo, where the machete-wielding movie tough guy reveals an improbable hobby: making Breadanimals. It’s a promo, somehow, for his new flick, Bullet, but it seems less funny than awkward and forced. He doesn’t look like a happy camper to us. What do you think? […]

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Unsung Heroes of Hispanic Heritage Month: President Jed Bartlet

by HOWARD ZUNI October 11, 2013 Cultura
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They were ordinary people living ordinary lives, until one singular sensation of circumstance conspired with fate to make them UNSUNG HEROES OF HISPANIC HERITAGE MONTH. When a liberal Supreme Court justice retired in 1998, Pres. Jed H. W. Bartlet and his staff thought this was the perfect opportunity to increase approval ratings with a politically […]

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Coming soon: Danny Trejo returns in ‘Machete Kills’ (video trailer)

by CALLE D. CINEMA October 2, 2013 Cultura
Thumbnail image for Coming soon: Danny Trejo returns in ‘Machete Kills’ (video trailer)

U.S. President Charlie Sheen is in big pinche trouble with Mexican terrorist Mel Gibson, and there’s only one vato who can help. Danny Trejo returns in Robert Rodriguez’s Machete Kills.

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9/11 ‘worst day ever’ for Alberto Qaeda of the Bronx

by Malcolm Mex September 11, 2013 El Now
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(PNS reporting from EL BRONX) Almost every adult American remembers where they were on Sept. 11, 2001, but few remember more vividly than Bronx janitor Alberto Qaeda. “That was the first time I ever got my ass kicked.  And the second time.  And the third,” recalls Qaeda, who used to go by the more informal […]

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