demographic


Emilio is a childhood friend of mine who we appropriately call Malo (mean).

Usually, Malo and I converse about old times; friends we have lost and experiences we shared growing up. So it surprised me the other day when he asked me, “Poule, why does Donald Trump want to build a pinche (damn) wall?”.

I gave him a short shrift answer that it was his solution to end unlawful border crossing.

Malo replied indignantly, either to my casual and shallow observation, or to Trump’s callousness:

I don’t have any fancy letters after my last name, Poule, but chale (no), that’s not the real reason he is trying to separate us from Mexico. Trump knows this country is changing in color, culture, and influence and he wants to stop it.

[Mas…]

cucanike

The U.S. is getting Mex to the max

The meme started on a site called MetaFilter: If you are not paying for it, you’re not the customer; you’re the product being sold. 

Facebook — free to use — sells you and your friends and your information to advertisers. So does Google and so does Yahoo! When POCHO grows up, we’ll sell your “page views” too — hopefully to multitudes of high-spending advertisers who are appropriate and cool tambien.

This week the online ad world was excited about the latest estimates of the “Latino” marketplace from Nielsen.

Our No Shit Sherlock™ quick summary:

  • There are lots of Latino (Hispanic,Mexican,Chicano,Latin-American,Cuban, etc.) people
  • Latinos buy many products
  • Advertisers spend lots of money online, on TV, in print and over the air to get Latinos to buy their products
  • The Latino “market segment” is young, mobile and growing

Peep the surprising stats illustrated by purty graphs from the Nielsen survey: [Mas…]