edward james olmos

yossiberkowitz They were ordinary people living ordinary lives, until one singular sensation of circumstance conspired with fate to make them UNSUNG HEROES OF HISPANIC HERITAGE MONTH.

In 1978, a young Chicano actor from Montebello, CA went to tailor Yossi F. Berkowitz to try on a new suit custom-made for his starring role in a Los Angeles play. Right away, he noticed that the coat sleeves were too long.

“No problem,” said Berkowitz, a long-time shop owner in nearby Boyle Heights. “Just bend them at the elbow and hold them out in front of you. See, now it’s fine.” [Mas…]

alhombreJon Stewart and The Daily Show are in Austin, Texas, which is right next to, well, you know … that other country. POCHO’s Migrant Editor Al Madrigal went to the Lone Star State to find out why exactly Texans think Latinos are worse than Koreans and Chinese. Have we mentioned that Al is EL HOMBRE? [Mas…]


It was a hot afternoon, much like today. Walking into the cool darkness of East Side Luv in Boyle Heights was a relief. It was crowded, about two dozen people milling about, some busy setting up recording equipment, others huddled in small groups. Waiting. It was “media day” for Water & Power, which comes out today.

I’d watched the movie the night before in a small screening room somewhere in Hollywood. Dark, unsettling, violent, suspenseful, heartbreaking, redemptive … I had questions, but so did everybody else.

I was finally called over, and before long, the movie’s writer and director Richard Montoya and Edward James Olmos, the film’s presenter, were seated in front of me. I had 15 minutes, more or less.

Abelardo de la Peña Jr. (AdlpJr): What got you involved in Water and Power?

Edward James Olmos (EJO): The single most important thing about movies: The script, the story, the writing. Richard is a genius. Go watch the movie. You watch the movie, and you see, all of a sudden … [Mas…]

LA’s Edward James Olmos/Jaime Escalante mural (video)

by Lucida Grandé April 11, 2014 Cultura
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Michael Montenegro takes us to MacArthur Park in Los Angeles to see the gigantic mural of an iconic public school teacher — Jaime Escalante — and the actor who portrayed him in Stand and Deliver, the homie Edward James Olmos. PREVIOUSLY ON TEACHERS:

[Mas…]

Unsung Heroes of Hispanic Heritage Month: Yossi F. Berkowitz

by GAUCHO MARQUEZ September 30, 2013 Cultura
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They were ordinary people living ordinary lives, until one singular sensation of circumstance conspired with fate to make them UNSUNG HEROES OF HISPANIC HERITAGE MONTH. In 1978, a young Chicano actor from Montebello, CA went to tailor Yossi F. Berkowitz to try on a new suit custom-made for his starring role in a Los Angeles […]

[Mas…]

This shocking scene was deleted from ‘Stand and Deliver II’ (video)

by Andalé Mono August 23, 2013 Cultura
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Somehow this scene from the sequel Stand and Deliver II never made it to the big screen. Gracias a elbatmanuel for the link!

[Mas…]

New ‘East Los High’ web series exposes sexrification of East L.A. (video)

by Malcolm Mex May 15, 2013 Cultura
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(PNS reporting from EAST LOS) A new web series on Hulu is poised to blow the lid off the unprecedented rise of sexy Latinos currently overrunning East Los Angeles.  The series, East Los High, is a riveting expose of the rapid “sexrification” of the historically low-and-slow Chicano community. “The kids at East Los High are […]

[Mas…]

WTF? ‘Latina’ magazine picks 30 ‘most iconic’ Latinos on TV

by Santino J. Rivera May 2, 2013 Cultura
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Boy, these are fun times, huh? Everyone wants to either be Latino or market Latino things. Let’s all Hispanicize! I mean, just look around! The GOP is embracing Latinos (har, har) and there are products everywhere like Tide Latino, Ford Latino, Clorox Latino, Latino socks, Latino water, Latino sunlight. Hell, there’s even a PETA Latino […]

[Mas…]

Caption this photo: [Edward James Olmos and Friend(s)]

by Lalo Alcaraz February 4, 2013 El Now
Thumbnail image for Caption this photo: [Edward James Olmos and Friend(s)]

Caption this photo in the comments section below. Reportedly it was posted to Twitter by AZ Cardinals’ wide receiver Larry Fitzgerald.

[Mas…]

Unsung Heroes of Hispanic Heritage Month: Yossi Berkowitz

by GAUCHO MARQUEZ October 1, 2012 Cultura
Thumbnail image for Unsung Heroes of Hispanic Heritage Month: Yossi Berkowitz

They were ordinary people living ordinary lives, until one singular sensation of circumstance conspired with fate to make them UNSUNG HEROES OF HISPANIC HERITAGE MONTH. In 1978, a young Chicano actor from Montebello, CA went to tailor Yossi Berkowitz to try on a new suit custom-made for his starring role in a Los Angeles play. […]

[Mas…]

Deadly mercenaries and landscapers: ‘The Mexpendables’ (video)

by CISCO YBERRA August 16, 2012 Cultura
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The world’s deadliest team of mercenaries/landscapers. Their lives. Their Hollywood careers. All…Mexpendable. (From The Latino Comedy Project.)

[Mas…]

Community offers a loving goodbye to Lupe Ontiveros

by Lalo Alcaraz August 3, 2012 El Now
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They say everyone loves you when you’re dead. Everyone can also love you when you’re alive, if you’re Lupe Ontiveros. The funny, talented and bursting with life Mexican-American actress passed away last Thursday in Whittier, CA. My son and I attended Lupe Ontiveros’ Rosary service last night in Pico Rivera to pay our last respects […]

[Mas…]

Pocho Ocho tips for Latino astronauts (like José Hernández)

by Al Carlos Hernandez March 27, 2012 Cultura
Thumbnail image for Pocho Ocho tips for Latino astronauts (like José Hernández)

So you want to follow José Hernández into outer espace as a Latino astronaut? Here’s our handy list of tips for a safe and successful mission: 8. Do not order the all-bean burrito for lunch. 7. When you fly over my house, wave or else people will think you’re stuck up. 6. Make a mean […]

[Mas…]