Unsung Heroes of Hispanic Heritage Month: Berkowitz the tailor

yossiberkowitz They were ordinary people living ordinary lives, until one singular sensation of circumstance conspired with fate to make them UNSUNG HEROES OF HISPANIC HERITAGE MONTH.

In 1978, a young Chicano actor from Montebello, CA went to tailor Yossi F. Berkowitz to try on a new suit custom-made for his starring role in a Los Angeles play. Right away, he noticed that the coat sleeves were too long.

“No problem,” said Berkowitz, a long-time shop owner in nearby Boyle Heights. “Just bend them at the elbow and hold them out in front of you. See, now it’s fine.”

Mas…Unsung Heroes of Hispanic Heritage Month: Berkowitz the tailor

Unsung Heroes of Hispanic Heritage Month: Yossi F. Berkowitz

yossiberkowitz They were ordinary people living ordinary lives, until one singular sensation of circumstance conspired with fate to make them UNSUNG HEROES OF HISPANIC HERITAGE MONTH.

In 1978, a young Chicano actor from Montebello, CA went to tailor Yossi F. Berkowitz to try on a new suit custom-made for his starring role in a Los Angeles play. Right away, he noticed that the coat sleeves were too long.

“No problem,” said Berkowitz, a long-time shop owner on Whittier Boulevard in nearby Boyle Heights. “Just bend them at the elbow and hold them out in front of you. See, now it’s fine.”

Mas…Unsung Heroes of Hispanic Heritage Month: Yossi F. Berkowitz

Scanning for Mexicans? How about puro pocho ringtones! (audio)

Our amigos at Latino Rebels tipped us off to a brewing controversy about a South Park audio clip being used as a ringtone. On South Park they were “scanning for Mexicans.”

We decided cellphones needed some puro pocho ringtones, so we made four ringtones — dare we call them POCHOTONES? — starring Cheech Marin, Edward J. Olmos, Alfonso Bedoya and George Lopez.

Download and share (.mp3 format):

Mas…Scanning for Mexicans? How about puro pocho ringtones! (audio)

Unsung Heroes of Hispanic Heritage Month: Yossi Berkowitz

They were ordinary people living ordinary lives, until one singular sensation of circumstance conspired with fate to make them UNSUNG HEROES OF HISPANIC HERITAGE MONTH.

In 1978, a young Chicano actor from Montebello, CA went to tailor Yossi Berkowitz to try on a new suit custom-made for his starring role in a Los Angeles play. Right away, he noticed that the coat sleeves were too long.

“No problem,” said Berkowitz, a long-time shop owner on Whittier Boulevard in nearby Boyle Heights. “Just bend them at the elbow and hold them out in front of you. See, now it’s fine.”

“But the collar is up around my ears!” the actor complained.

Mas…Unsung Heroes of Hispanic Heritage Month: Yossi Berkowitz

Documentary: ‘Zoot Suit’ knows the way to Monterey (video)


In 2008, Monterey County education officials (Central California) mounted a massive effort to stage three separate productions of Luis Valdez’ epic play, Zoot Suit, featuring combined casts and crews of kids from all their high schools. This documentary follows the teachers, Valdez, local volunteers and student actors from planning through auditions to show time.

The next time someone complains that arts education programs are a waste of money or that teachers are ripping off taxpayers, ask them to watch this video. They probably won’t watch, but if they do, and still don’t think Monterey County did a good thing, un-friend them on Facebook. With friends like that, you don’t need enemies!

If they agree, then let’s all bailar to Lalo Guerrero’s Los Chucos Suaves!

Mas…Documentary: ‘Zoot Suit’ knows the way to Monterey (video)