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ranchosinaloa(PNS reporting from EDINBURG, TX)  They just about went deaf, but Alcario and Isela Garza braved a radio station’s sonic assault and managed to safely enter the Rancho Sinaloa grocery store here yesterday.

The Garzas — who had just left their yoga class — entered the relatively-quiet food market after surviving 150 decibels of banda coming from a radio station’s “Chingona Van.” The painted-like-a-billboard electric blue truck was parked next to the front entrance, blasting Banda Machos’s La Culebra at top volume.

Radio La Chingona, the Rio Grande Valley’s number one station, was giving out free bumper stickers and hotdogs, and Las Chingonas — two women in radio station cheerleader outfits — were spinning a roulette wheel that awarded two tickets to the station’s upcoming Noches Ranchera festival featuring Paquita del Barrio. The FM station proudly advertises “you’ll never know what we’ll play next.” [Mas…]

(PNS reporting from HOLLYWOOD) Charlie Sheen today announced the launch of Carlos Estevez, a new line of Charlie Sheen created to appeal to Hispanic preferences and to specifically meet their needs based on the unique way Hispanics approach entertainment.

Charlie Sheen’s new product targets the burgeoning Hispanic market, now valued at a trillion dollars a year.

The Carlos Estevez line of Charlie Sheen is based on extensive consumer research and will be available soon in the new Robert Rodriguez Machete Kills film, and eventually in various TV commercials for personal injury attorney services and Budweiser Lime-A-Rita spots. [Mas…]