WTF Whopper: Mexicans have it your guey – at Burger King (photo,video)

burgerkingmexicanNeed a job? Live near Ephrata, Washington? Burger King has openings for people like you!

Huh? Whopper the fries is going on here? MSN Money reports:

Burger King has apologized after a photo of a billboard at one of its locations went viral.

The photo shows a Burger King billboard in Ephrata, Wash., that reads: “Now hiring. Must be Mexican.” Burger King said the billboard was edited by an angry employee who worked at the location last summer, The Atlanta Journal-Constitution​ reports.

Mas…WTF Whopper: Mexicans have it your guey – at Burger King (photo,video)

Dear Gorton’s: Thanks for the apology but …

Dear Gorton’s Seafood and Rinck Advertising:

I am thrilled to the gills that you took the time to respond. I am a fan of your products, and hope that they reach many more households than mine.

However, your response reveals exactly why you floundered in the first place. You mention that you “used a Spanish translation service,” and that “Spanish-speaking staff members were involved throughout the project.”

You didn’t say that you translated it yourself in-house, or that Spanish-speaking and/or Latino executives (emphasis on executives) oversaw the project.

Instead, it seems like someone internally had the idea to reach out to Latina moms but fish-farmed out the work because you didn’t have the capabilities or experience to do it on your own.

Mas…Dear Gorton’s: Thanks for the apology but …