hispandering

hispanderingOn September 14 a Latina friend of mine who’s also a college professor said to me, “Brace yourself for Hispanic Heritage Month, I’m already getting phone calls about recommendations for mariachi bands.”

I laughed a bit, but her comment stayed with me. See, she’s half Colombian and I’m Puerto Rican, and the idea of becoming the “go to” people about such things struck me as, well, just another example of how stereotypes about Latinos often work.

The fact that people are asking her about mariachi bands reveals how U.S. society usually lumps us together under the umbrella label “Latino/a” or “Hispanic” despite our cultural differences and diversity.

At the same time, her warning (“brace yourself”) fittingly captured how many Latinxs/Hispanics feel about Hispanic Heritage Month (which I prefer to call Latino Heritage Month because I find it more inclusive, less Spanish-oriented). [Mas…]

trejotrumptacobowlAs the election cycle heats up, hopeful candidates try to gain Hispanic/Latino support, but we won’t get fooled again.

POCHO Jefe-in-Chief Lalo Alcaraz and POCHO Associate Naranjero Gustavo ¡Ask a Mexican! Arellano spill the Hispandering beans on Maria Hinojosa’s Latino USA. [Mas…]

cucatacobowls

hilllaryabuelaHillary Clinton’s campaign shared the “7 Ways Hillary Clinton Is Just Like Your Abuela” on her website Tuesday (photo), after daughter Chelsea announced that she was pregnant.

“[Hillary] isn’t afraid to talk about the importance of el respeto,” the site proclaimed, and “she knows what’s best.”

Also, we learned, “she reacts this way when people le faltan el respeto:” [Mas…]

twoamigos
POCHO’s Jefe-in-Chief Lalo Alcaraz (right) and POCHO Associate Naranjero Gustavo Arellano (left) know politicians will say and do almost anything to get the critical Hispanic vote. Last week, they explained this “Hispandering” to LatinoUSA.

estefanWe at POCHO have been around so long we remember when even Mexicans didn’t want to be Mexican. (We think that was just about two weeks ago.)

But Miami-based Cuban-American Emilio Estefan and his friends are all Mexicans now, at least in a music video.

By the way, we at POCHO also remember when Emilio Estefan threatened to sue the L.A. Weekly because of a “Mexiled” column that Lalo Alcaraz wrote portraying Estefan as the Fidel Castro of the Latin Grammys. Oh, but that was so long ago…

Let’s all be Mexican instead! Mexican, tu sabes, is the new black.

Mira y escucha: Todos Somos Mexicanos: [Mas…]

It’s Time to #EndHispandering! Take Back Latino Heritage Month

by Marisel Moreno September 21, 2015 Cultura
Thumbnail image for It’s Time to #EndHispandering! Take Back Latino Heritage Month

On September 14 a Latina friend of mine who’s also a college professor said to me, “Brace yourself for Hispanic Heritage Month, I’m already getting phone calls about recommendations for mariachi bands.” I laughed a bit, but her comment stayed with me. See, she’s half Colombian and I’m Puerto Rican, and the idea of becoming […]

[Mas…]

How to sell stuff to passionate, emotional Hispanics (1-minute video)

by Comic Saenz May 28, 2015 Cultura
Thumbnail image for How to sell stuff to passionate, emotional Hispanics (1-minute video)

You’re passionate, Mr. and/or Ms. Hispanic, and emotional. You like stories, and web video stories under one minute long especially. Do we have some stories for you! Also tacos, which all Hispanics love, futbol ditto, and la musica, piñatas and burros tambien. HEY! WHAT ABOUT SPICY?

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Pocho Ocho ways you gabacho guys might be Hispandering

by JOSE JIMENEZ November 14, 2012 Cultura
Thumbnail image for Pocho Ocho ways you gabacho guys might be Hispandering

Since the election, all the cool guys want to be Latinos and maybe you do too, Mr. White, Non-Hispanic-American. We understand, but we want to make sure you don’t go overboard. Peep our pocho ocho ways you might be Hispandering: 8. Goodbye iPod, hello maracas 7. Your name is now spelled Bíll Coñnelly 6. You […]

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