Can a smartphone app eliminate racism? That’s what ThingStarter wants to know. ThingStarter is a startup that develops products and takes them into the real world to get real feedback from real people. Today’s focus group considers iNotRacist — the app that checks your privilege.


You’re not a racist. You open doors for African-Americans, you talk with the Latino guy behind the counter at lunch and you even make friends with that Asian guy at work, the crazy weird one on the fifth floor. But wouldn’t it be cool if you could get credit for all your non-racist activities? Check out iNotRacist — available soon for your iPhone.