la raza


You didn’t see this on FOX! A mother and daughter make their way to El Norte in the long version of the commercial that won the Super Bowl. Thank you, 84 Lumber!


Shot in East Austin, Que Pasara features Haydn Vitera, POCHO amiga Vanessa del Fierro, and the one and only Ruben Ramos “El Gato Negro” and celebrates the raza who made America (and Austin) great.

¡Mira los lyrics: [Mas…]


In 1998, LA’s Kid Frost (Arturo Molina, Jr) and Mexican punk rappers Tijuana No teamed up for a history lesson about the so-called border imposed on Aztlan by the force of arms. SPOILER: We’re gonna get it back! [NSFW F-bombs.]

Mira los lyrics: [Mas…]

curiel-trumpcardcarryingYou know that “Mexican Judge,” Gonzalo P. Curiel? He can’t be impartial in the Trump University fraud case because he’s a member of that militant Mexican cabal known as LA RAZA.

And he’s not the only one! After all, you can’t have a conspiracy with only one conspirator, amirite?

There might even be card-carrying members of LA RAZA in your neighborhood, at your job, talking about you in Spanish at the next table over, or ohmygod in your kids’ schools!

Be aware and be prepared, America.

Here are the Pocho Ocho Best Ways to Tell if Someone Is A Member Of LA RAZA:

8. Nopal en la frente

7. MEChA meeting

6. No era penal [Mas…]

bigblondejesusIn 1969, my mother registered to vote as a member of La Raza Unida, an independent “third party.”

When she came home and shared the news with her father — declaring that she was a “Chicana” — he grew angry.

He told her never to use that word, since “Chicano” was a derogatory term when he was growing up.

Despite my mother’s defiance of the patriarchal family regime that day, she never talked much about the importance of our Mexican heritage or exploring the values of Xicanisma.

Mom did send me to an all-girls Catholic high school, however, and maybe that was an attempt at showing me empowerment for women. The school was in 75% white Glendora, though, so our Jesus statues were white (photo, above), just like our feminism.  [Mas…]

Kid Frost: He fought for ‘La Raza,’ he’s now fighting cancer (video)

by Andalé Mono March 4, 2016 Cultura
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Let’s all thank L.A. homie Arturo Molina Jr. — you may know him as Kid Frost — for keeping it real since the 1990’s epic La Raza. And please let’s everybody send some pocho power vibes his way to help him fight a cancer diagnosis. [Adult language, situations, NSFW]

[Mas…]

What Being Hispanic Means to Me: A Short Story (video)

by Moctezuma Cortés February 23, 2016 Cultura
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Live from her bedroom, California-native high school senior Allison Reyes explains the heartaches and joys of Being Hispanic. SPOILER: If she had to do it all over again, she wouldn’t change a thing.

[Mas…]

Looking for tacos and mezcal in Malmo, Sweden? Try La Raza (video)

by MOSCA MEXICAN January 20, 2016 Cultura

When in Malmo, Sweden, half-way decent-looking tacos and comida Mexicana can be found at La Raza Street Food & Tacos. And if the food sucks, they have mezcal! There’s also a Mexican grocery store, MexGrocer that looks legit. (FYI, one KRONER = 15¢):

[Mas…]

President Jed Bartlet ❤️ César Chávez (UFW video bio)

by Andalé Mono March 30, 2015 Cultura

Martin Sheen, aka President Jed Bartlet, is the narrator in this César Chávez 2006 tribute video from the United Farm Workers (UFW.) César Chávez’ birthday is March 31

[Mas…]

The Legacy of César Chávez (UFW short video biography)

by Soy Capitan March 28, 2014 Cultura

Before the big-budget Hollywood people came along, Martin Sheen narrated this César Chávez 2006 tribute video from the United Farm Workers (UFW.) PREVIOUSLY ON CESAR CHAVEZ:

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United Farmer Workers’ Video: The Legacy of César Chávez

by TIO SAM March 31, 2013 Cultura
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Martin Sheen narrates this César Chávez tribute video from the United Farm Workers (UFW.) RELATED: Obama dedicates César Chávez monument and we were there (photos)

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It’s NAILZ Day — make nail art por la raza (photo)

by Lucida Grandé February 20, 2013 Cultura
Thumbnail image for It’s NAILZ Day — make nail art por la raza (photo)

The National Association for Immigration and Legalization (Zapatista) has designated today, February 20, NAILZ Day. Are your nails por la raza? [Nail art by Sara Inés Calderón.]

[Mas…]

From ‘Legalizame’ by Dazer: The haunting ‘La Raza’ (audio, video)

by QUESO QUESEM August 14, 2012 Audio
Thumbnail image for From ‘Legalizame’ by Dazer: The haunting ‘La Raza’ (audio, video)

Hip hop artist/activist Dazer — originally from Chile — lives and creates in Los Angeles where he filmed the haunting La Raza, featured on his new album Legalizame. The beauty of the melody makes the lyrics soar. Here the words in Spanish and (robot) English and a streaming audio-only file:

[Mas…]

Scheme: Yo soy ‘Chicano’ (music video)

by Comic Saenz August 13, 2012 Audio
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Scheme’s 2009 hip-hop video is still true today. Same as it ever was? Scheme’s latest — La Clika — is here (audio):

[Mas…]

Kid Frost: Don’t mess with ‘La Raza’ (music video)

by Lucida Grandé August 3, 2012 Cultura
Thumbnail image for Kid Frost: Don’t mess with ‘La Raza’ (music video)

Frost (the artist formerly known as Kid Frost) was tired of dudes just gettin’ over on La Raza when he released this classic Chicano rap track in 1990.

[Mas…]

Xican@ Space Odyssey: Lance Liberty reports for 101.3 Honest Radio

by Juaquin Murrieta July 23, 2012 Cultura
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It is sometime in the near future. Laws have been set in motion to protect the American Homeland. Your freedom and sanity are at stake. Oh, and your jobs. I forgot about your jobs. And your beautifully domesticated wives and children. You pay your taxes, yet you feel one-upped. Lied to. I know. I have […]

[Mas…]

Blonde Mexican dissident seeks asylum in Chinese restaurant

by JUAN POCHO DE LEON May 9, 2012 El Now
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(PNS reporting from GUADALAJARA) Blonde Mexican dissident Pablo Rubio holed up in a Chinese restaurant here after eluding taunting neighbors who say he can’t be Mexican since he is fair-haired and light-skinned. Rubio was spirited away from his home in a car trunk at noon yesterday by friends who convinced suspicious local gang members the getaway […]

[Mas…]

MEChA changes name to one members can pronounce

by Moctezuma Cortés May 3, 2012 El Now
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(PNS reporting from WASHINGTON D.C.) The board of the historic student organization MEChA voted Wednesday to change the group’s name to something easier for its members to pronounce. MEChA was born during the Chicano Civil Rights Movement, and its name — Movimiento Estudiantil Chicano de Aztlán — was an artifact of its 1960s’ genesis. But […]

[Mas…]

Letter to the Editor: The Ghetto Manifesto by Lady D (NSFW audio)

by Especial Correspondents April 18, 2012 Audio
Thumbnail image for Letter to the Editor: The Ghetto Manifesto by Lady D (NSFW audio)

It came in exactly this way via our handy SUBMIT form. (On the go? There’s a NSFW two-minute audio podcast version we created at the bottom of this article): This is to every person who wants to get out and break free to be human and not be a fucking stereotype. I call it the […]

[Mas…]

California’s new official poetry man is Juan Felipe Herrera (video)

by Guillermo Chespeer March 31, 2012 Cultura
Thumbnail image for California’s new official poetry man is Juan Felipe Herrera (video)

Gov. Jerry Brown has sworn in UC Riverside professor Juan Felipe Herrera as California’s Poet Laureate — the first Chicano to get the honor. In this video, Herrera reads his poem 187 reasons Mexicanos can’t cross the border. The poem illustrates the difference between Jerry Brown’s California and Jan Brewer’s Hate State of Arizona, where […]

[Mas…]

Who, exactly, IS a pocho?

by newstaco January 5, 2012 Cultura
Thumbnail image for Who, exactly, IS a pocho?

Pocho used to be defined by what it wasn’t. But that was a long time ago. Pocho, by my reckoning, used to be one thing but now it’s another. To be a pocho used to mean that you weren’t a legitimate Latino – and I use the word Latino in a very broad sense (I […]

[Mas…]