promotion


This is the video all the POCHODORES watch every Thanksgiving. It features WKRP’s Les Nessman reporting:

I can see it now -- the WKRP Holiday Helicopter is coming in low over Cincinnati!

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elpasotruck
truckgirlsThe French arm of Old El Paso, the Tex-Mex style food people, asked ad agency Rosbeef! to generate buzz for their new premium Restaurante brand around late Paris last year.

Rosbeef! (Slogan: We’re creative and we have common sense; how cool is that!?) came up with a marketing combo plate of an Old El Paso Restaurante taco truck, taco selfies and the hashtag #1PHOTOPOUR1TACO. Share a photo with the hashtag, they said, and get a free taco made with El Paso stuff and a digital coupon to buy El Paso products at the market. ¡Que rico! Ooh la la tambien aussi!

Here’s the “case study” video: [Mas…]


This is the video the entire POCHO family watches every Thanksgiving. It features WKRP’s Les Nessman reporting:

I can see it now — the WKRP Holiday Helicopter is coming in low over Cincinnati!


Les Nessman reporting, live!

I can see it now — the WKRP Holiday Helicopter is coming in low over Cincinnati!


“I can see it now — the WKRP Holiday Helicopter is coming in low over Cincinnati!” Les Nessman reports.