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From NPR: When Disney tried to trademark Dia de los Muertos for their new movie merchandise inspired by the Mexican holiday, Latinos picked up their own mice, went online and turned things back around.

For this week’s News or Noise, Latino USA guest host Luis Antonio Perez speaks with POCHO Jefe-in-Chief Lalo Alcaraz and Kety Esquivel, a digital media strategist, about how Latinos online retaliated against the entertainment giant.

The Walt Disney Company filed several trademark applications last week with the United States Patent and Trademark Office (USPTO.GOV) to secure the name “Dia de Los Muertos” as a service mark.
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