#TBT 2012: Meet our newest sponsor – RentALatino!

Rent a Latino!In our ongoing search for advertisers to match our diverse audience, it looks like we have found a winner – a company with deep pockets and its heart in the right place.

POCHO is glad to welcome RentALatino to the echelons of our Premium Sponsors.

To learn how you might qualify for RentALatino‘s latest discounts and see the full message from our sponsor, read on!

Mas…#TBT 2012: Meet our newest sponsor – RentALatino!

New Mexico Tourism Board’s racist want ad: ‘Morenos need not apply’


When your casting call includes skin color, people are going to think one of two things: Either you’re filming a sunblock ad or you’re a stone racist.

The New Mexico Tourism Board’s little gaffe (nicely summed up here from local news clips by the sharp folks at Cuentame) pretty much says it: Arizona Cerebral Fever – which renders bureaucrats completely tone-deaf to their own cluelessness about race – is contagious. You catch it from the pendejos next door in the Hate State of Arizona.

What’s priceless is the third-class backpedaling the spokeswoman offers – about how they’re looking for “a wide range of people” and this spot is “the first of many.”

Mas…New Mexico Tourism Board’s racist want ad: ‘Morenos need not apply’

DYAC! Smartphone Spanglish spellcheck fails

Amor gone amok

I’m a pocha, loud and proud, and I communicate in Spanglish.

Everywhere. In letters, in conversation, in emails, in cards and, most recently, in text messages. But, my BlackBerry hates my Spanglish and is constantly trying to correct it. In fact, it often changes my Spanish words to random English words when I try to send my messages, rendering them practically intelligible. Damn you, auto correct!

A few choice examples: “gracias” into “grass,” “mañana” into “banana,” “mucho” into “macho,” “chingado” into “changed,” “oyes” into “ones” and “amor” into “amok.”

–Sara Inés

Mas…DYAC! Smartphone Spanglish spellcheck fails

Meet our newest sponsor – RentALatino!

Rent a Latino!In our ongoing search for advertisers to match our diverse audience, it looks like we have found a winner – a company with deep pockets and its heart in the right place.

POCHO is glad to welcome RentALatino to the echelons of our Premium Sponsors.

To learn how you might qualify for RentALatino‘s latest discounts and see the full message from our sponsor, read on!

Mas…Meet our newest sponsor – RentALatino!

Pocho Ocho words we should banish in 2012

8. Anchor baby (noun) – Wait- this is an anti-Latino slur? FAIL. Seriously, this just makes us picture an infant so cute and fat we could use it for a boat anchor. Just chuck it in – kerPLOP! – you can drift and chug Coronas all afternoon. Do better, wingnuts.

7.  Arpaio (proper noun) – Actually, we’d just like to banish this one from the government payroll, strip it down to its pink underwear and let it play where’s-the-soap for 99 to life.

Mas…Pocho Ocho words we should banish in 2012