Dear Gorton’s: Thanks for the apology but …

Dear Gorton’s Seafood and Rinck Advertising:

I am thrilled to the gills that you took the time to respond. I am a fan of your products, and hope that they reach many more households than mine.

However, your response reveals exactly why you floundered in the first place. You mention that you “used a Spanish translation service,” and that “Spanish-speaking staff members were involved throughout the project.”

You didn’t say that you translated it yourself in-house, or that Spanish-speaking and/or Latino executives (emphasis on executives) oversaw the project.

Instead, it seems like someone internally had the idea to reach out to Latina moms but fish-farmed out the work because you didn’t have the capabilities or experience to do it on your own.

Mas…Dear Gorton’s: Thanks for the apology but …

New from Gorton’s: Deliciosos Tits and Fishsticks! (updated)

Screencapture from GortonEnEspanol.com

So, what if I could find tits and fish sticks all in one place? A one-stop shop for all my breast and seafood needs?

This is what’s on my mind today after Gorton’s fun website snafu. They launched a web page for Spanish-speaking Latina moms this week, and left one teeny tiny accent off a fairly important word. They turned mothers and seafood into, well, something a whole lot raunchier than what they probably intended.

Mas…New from Gorton’s: Deliciosos Tits and Fishsticks! (updated)

Tia Lencha’s Cocina: Aphrodisiac Valentine’s Day salsa

I’m Elena Maria Celina Carrillo Martinez de los Angeles Delgadillo Trujillo…Lopez. But you can call me Lencha. Today my son is in his room reading his Naruto muñequito books, so I can chare with you my special recipe for Valentime’s Day.

M’ijo don’t like it when I talk about sexy things because me and his daddy are divorce because his daddy like to stick his weene ebrywhere.

M’ijo usually checks my espelling but oh gwell. Since I have a little gwhile, I give you the recipe for Aphrodisiac Salsa.

Mas…Tia Lencha’s Cocina: Aphrodisiac Valentine’s Day salsa

Hispanic labor federation backs Romney nomination

(PNS reporting from DIXIE) The Latino Labor Association and Limpiadores Alliance today announced they are backing former Mass. Gov. Mitt Romney in advance of Saturday’s South Carolina GOP primary vote.

LALALA president Ed “Big Tiny” Calvados said Romney offers the best hope for Hispanics to achieve the American dream of fame, fortune and greed.

“The choice is obvious,” he said. “Gingrich wants to take our food stamps and ghetto language, Santorum’s trickle-down stinks and Rick Perry’s Tejano tushie will get spanked in the general election.”

“Mitt walks the walk. Take his position on jobs,” he said. “Mitt has eight houses, and if you figure a gardener and a housekeeper in each, that’s almost a dozen and a half gente off the welfare rolls and onto the payroll.”

Mas…Hispanic labor federation backs Romney nomination

Am I a racist because I want to date Latino guys?

During my seemingly eternal quest for love, I’ve been accused  more than once of being “racist” for mostly dating Latinos.

Part of this is totally my fault and the result of my whining and chiflazón. There’s  a misunderstanding about what motivates me and other people like me, who are interested primarily in dating other Latinos.

First and foremost, let me say that I have dated mostly pochos like me, but I’ve also dated Cubans, white men, and Asian men, finally coming to the conclusion that all men on this planet are idiots when they are in their 20s. Some of my complaints, which other Latinas share,  include:  They want to get married too soon, or they’re divorced with kids young, they’re too short, as you become more educated there are less Latinos around you, they’re scared of educated/professional women. The list goes on.

Mas…Am I a racist because I want to date Latino guys?

Home from my Mexican holiday, I feel like ‘a bad Mexican’

Not my abuelita

I spent my two-week New Year’s vacation with family in Mexico. When I got back to L.A. I felt like I had crossed a finish line and, thankfully, made it back safe and sound.

My trip was not really over, though. Everyone at work and in my life was curious. “How was it?” people asked, waiting for me to tell them about my “homeland.”

Which version did they want, the sugar-coated one or the uncensored version? Normally, I would say “It was good. I got to spend quality time with my family and relatives and ate a lot of delicious cheap food!” But that hardly touches the surface.

I know that I am supposed to feel a deep connection, a feeling of being with my people, a sense of being “at home.” But when I am there, I count the days until I come back to the States. I feel like a bad Mexican.

Mas…Home from my Mexican holiday, I feel like ‘a bad Mexican’

SRSLY? Lame-ass pick-up lines of would-be Latino lovers

The first time a man made a sexual advance to me – some random guy on the other side of the street – I was 13.  Yes, although I hadn’t even started shaving my legs, I was already trying to figure out how to deal with sexual weirdos. Such tender memories.

If I recall correctly, his exact words, or sounds, were something like “Eeeeeeeeeeeeeeeeeeeeh!!!”

Mas…SRSLY? Lame-ass pick-up lines of would-be Latino lovers

Year in Review: JLo needs to fix it again, Tony


You can’t go home again; ask la Señorita Lopez.

JLo’s waxing poetic about her roots and her neighborhood made for a very nice commercial but a not-so-nice commentary about her beloved Bronx.

Jenny-from-the-block’s part in her new commercial was not shot “round the way” but rather on the rough and tumble streets of West Los Angeles (yeah, I know they both look soooo much alike.)

Mas…Year in Review: JLo needs to fix it again, Tony

Funny, you don’t look Mexican!

doesntlook“You don’t look Mexican” is something I hear a lot. I hear it from whites, African-Americans, Asians, Mexican nationals, Latinos from Latin America, just about everyone. Of course, in polite company, I usually respond, “Oh, yeah, I get that a lot.”

In my head, however, I usually think, “What, exactly does is a Mexican ‘supposed’ to look like?” This is, in turn, followed by some expletives.

I find it uncanny that, in 2011 with a country and a world that is increasingly multiracial, that educated people still assume that certain people are “supposed” to look one way or another. Boggles my mind.

Mas…Funny, you don’t look Mexican!