1952 black and white

psastillThree glorious black and white Public Service Announcements remind an “ordinary Joe” not to be “Joe Shmoe.” How? “Don’t be prejudiced.”

“Negroes and whites, Jews and Christians, [women are seen but not heard],” says the cheery announcer. “We are all in this together.” Also we’re all in the circus and on the baseball diamonds, high rise construction sites and neighborhood block parties.

Ground-breaking integrated pre-rock-n-roll boy band, the Benny Goodman Quartet, swing the PSAs to a brilliant climax as silhouetted jitterbugging hep-cats prefigure iPod commercials. We can make beautiful music together if we all play ball! Bake a cake for your colored neighbor. HOME TEAM USA! Tuned up for freedom! Solid!

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