Adidas honors Juneteenth by releasing ‘Shackle’ sneakers
Adidas and fashion designer Jeremy Scott honored the nation’s Juneteenth holiday today by releasing the new JS Shackles sneakers, which feature orange plastic cuffs, evoking the très à la mode suffering of black slaves in 19th Century America.
Juneteenth, also known as Freedom Day or Emancipation Day, honors African-American heritage by commemorating the announcement of the abolition of slavery in Texas in 1865.
Adidas’ celebratory post on Facebook went up with the question: “Got a sneaker game so hot you lock your kicks to your ankles?” Many FB users commented that the shoes as “slave wear” and asking why anyone would want to voluntarily wear shackles.
Mas…Adidas honors Juneteenth by releasing ‘Shackle’ sneakers