(PNS reporting from ATLANTA) African-American and Latino organizations are furious over a new marketing campaign for Black Mambo Malt Liquor, the first beverage specifically targeted to the Afro-Latino market.
In the first controversial commercial, a young, spicy Afro-Latino spokesmodel named Ricky Martin Luther King was digitally inserted into footage of civil rights speeches to talk about civil rights and their connection to drinking malt liquor.
The so-called “I Have a Drink!” ad, which was directed by Quentin Tarantino, has infuriated both the black and Hispanic communities.
“This ad is an insult to everything Martin Luther King stood for. It is an insult to the civil rights movement. And it is an insult to insinuate that either Latinos or African-Americans actually drink Black Mambo,” says Ron de Cuba, author of the book 40 Ounces and a Mule: A History of Alcohol and Slavery in America.