The French arm of Old El Paso, the Tex-Mex style food people, asked ad agency Rosbeef! to generate buzz for their new premium Restaurante brand around late Paris last year.
Rosbeef! (Slogan: We’re creative and we have common sense; how cool is that!?) came up with a marketing combo plate of an Old El Paso Restaurante taco truck, taco selfies and the hashtag #1PHOTOPOUR1TACO. Share a photo with the hashtag, they said, and get a free taco made with El Paso stuff and a digital coupon to buy El Paso products at the market. ¡Que rico! Ooh la la tambien aussi!
Here’s the “case study” video:
Mas…In Paris, it’s #1PHOTOPOUR1TACO @ the Old El Paso taco truck (videos)
