UO has willfully and bald-facedly swiped the iconic and pride-inducing United Farm Workers Union eagle logo and transformed it into crap denim shirt fodder for their slave-made clothing.
Wonderfully hipstery and ironic, que no, that clothing factory wage slaves in the Third World make a shirt with a logo that represents the struggle to improve migrant farmworkers’ lives in the U.S. so they are not slaving away in Third World working conditions.
These coprorate hipsters will claim that they knew about the farmworker eagle before anybody else, just like they discovered the Jewish Yellow Star of David design, apparently before anybody ever realized it was FROM THE HOLOCAUST, or the time they discovered Navajo designs, though the Navajo Nation holds trademarks on the word “Navajo” for items including clothing.
@SteveAlfaro of Voto Latino, in a Tweet cc’d to @laloalcaraz, wrote:
This weekend I was surprised to see the well-known logo of the United Farm Workers on a shirt at Urban Outfitters in DC. I took a look at the tags and there was zero mention of the UFW or the history of the logo. The UFW logo was first designed in 1962 by Cesar Chavez, Richard and Manuel Chavez.
Alfaro also noted that the logo has received a “slight edit,” and is altered in a completely original manner, typical of tshirt bootleggers. They flipped the eagle logo, designed by Cesar Chavez’s brother, and made the eagle look left. Wow. That fooled us. Nice work, Urban Outfitters. Not lame.
What’s next? Rumor has it if sales of the stolen UFW Eagle logo go well, then Urban Outfitters may start selling their new Latism Denim Vest, whose backside shows a women, altered ever so slightly to not look like Dolores Huerta, holding up a Huelga sign.
Perhaps a special UFW hispter design (photo, below.)
Or a new polo shirt with the Black Panther logo on the back that may result in several suburban hipsters being beaten and shot by police. Wait, make that a hoodie.
When asked for a comment, the UFW media spokesperson said that “Our legal department is preparing action.”
POCHO contacted veteran farmworker Panfilo Cardenas of Watsonville, California, who said only, “Chinga su madre, Urban Outshitters.”
- Don’t like this? There’s a petition.