You can get anything you want at a traditional Mexican mercado like this one in downtown Mazatlán. [Video by Robert Ellis.]

Hola, it’s me, MR. POCHO, and I just opened The Pocho Store.

Place your order now for thongs, hats, shirts, sweats — all featuring my handsome head — at CafePress.com/thepochostore. But be sure order before The End of the World As We Know It — Mayan Apocalypse Doomsday 2012 on December 21. We can’t guarantee delivery if there’s no world to deliver to!