U.S. Latinos went to the movies in 2013 way more often than other ethnic groups, according to the Motion Picture Association of America. Latinos are 17% of the population but account for 32% of moviegoers who went to more than one movie a month.
Here are the Pocho Ocho reasons why Latinos are Hollywood’s best customers:
8. Air conditioning
7. You can sneak in your own meal
6. Fewer crying kids than at a birthday party
5. Happy endings are more or less guaranteed
3. Unlike Facebook, you are pretty damn sure you won’t see other people’s baby movies
2. You can shoot people who are texting*
And the numero uno reason Latinos are Hollywood’s best customers is…
The overwhelming number of flicks featuring Latino/a actors in non-stereotyped roles.
EresNerd and Maria Purisima contributed to this report.