(PNS reporting from SILICON VALLEY) Social networking giant Facebook rolled out a new feature to its nearly one billion users today: Enhanced Liking, which CEO Mark Zuckerberg says gives users the option to waste even more time on the site.
The current Like version allows users to give a thumb’s up on their friends’ status updates, photos, and just about anything else they do on the Web. Enhanced Liking means a user can Like a Like, and so on, in endless iterations.
Zuckerberg said the concept of Enhanced Liking came to him years ago when he was got lost driving to see his friend and mentor Steve Jobs at Apple headquarters. “The address, dude, the address,” he said.
Zuckerberg finally made it to Apple, located at 1 Infinite Loop in Cupertino.