Last month we made fun of the out-of-touch radio stations who wouldn’t run commercials for Pizza Patron’s massive pepperoni and jalapeño topped pie because the La Chingona name was too, uhm, spicy. Silly squares! The joke was on you, and the triumphant mad men and marketeers at the Texas-based company posted this video Thursday to tell you all about it.
The last time POCHO mentioned Pizza Patron was when they pissed people off by advertising free pepperoni pies on June 5, 2012 if you ordered en Español. Elise Roedenbeck covered the story and noted the Pocho Ocho other things you can get for speaking Spanish.
Now the Dallas-based chain is back in the news with a controversial advertising campaign — set to debut at the end of this month — for a loaded pie called La Chingona, a $7.99 large pizza with approximately 90 slices of proprietary jalapeño stuffed pepperoni topped with fresh, diced jalapeños. The company says CBS and Univision refuse to run their radio commercials because the use of the C-word F’s up their chonies.