Todd Mills, who came up with the idea for Doritos Locos Tacos, lost his battle with cancer on Thanksgiving. The Little Rock, Arkansas father of two was 41 (photo, above.)
Mills started the Facebook page “Taco Shells from Doritos Movement” in 2009, encouraging followers to “tell Frito-Lay that we demand nacho cheesy taco shells!”
On the page, Mills posted photoshopped images of well known figures including Albert Einstein with a cheesy taco shell in a thought bubble, Steve Jobs holding a Macbook with a cheesy taco shell on the screen and Chuck Norris doing a karate kick while holding a cheesy taco shell….
Mas…Visionary behind Doritos Locos Tacos dies at 41 (photos + video)