Mills started the Facebook page “Taco Shells from Doritos Movement” in 2009, encouraging followers to “tell Frito-Lay that we demand nacho cheesy taco shells!”
On the page, Mills posted photoshopped images of well known figures including Albert Einstein with a cheesy taco shell in a thought bubble, Steve Jobs holding a Macbook with a cheesy taco shell on the screen and Chuck Norris doing a karate kick while holding a cheesy taco shell….
“He was a master with Photoshop, and he created this movement,” [his friend Jimmy] Looney said.
One day, Todd noticed Taco Bell had commented on one of his images.
“He was really excited,” [widow] Ginger Mills said. “Taco Bell was paying attention to him. Of course, we called everyone we knew.”
In 2012, Todd Mills received a phone call from Taco Bell. The company was developing the prized creation — calling it the Doritos Locos Tacos — and wanted to fly Todd out to its test kitchen in California. He was among the first people to try the new product.
POCHO salutes Todd Mills, whose All-American love for Doritos (invented in Disneyland, according to our amigo Gustavo Arellano) is shared by raccoons [NSFW language]:
PREVIOUSLY ON TACO BELL: