(PNS reporting from BEVERLY HILLS) 2013 was a “Mestizo Year” for Chihuahuas in the media, according to the Mexican American Dog Defense and Education Fund’s (MADDEF) annual It’s A Dog’s Life report released here Monday.
The study carefully tallies and grades Chihuahua representations in pop culture (TV, radio, Internets, books, newspapers, magazines, videos, pop music, video games, etc.), scientifically sniffing the butt of America’s complicated relationship with the popular canine.
2013’s record was mixed, the group lamented, and the prospect of increased levels of anti-Chihuahua defamation in 2014 “remains troubling, especially in cyberspace, where mocking the perritos has become a viral ‘meme.'”
Since the death of superstar Gidget the Taco Bell Chihuahua in 2006, the image of all Chihuahuas has been on the decline, the study noted, presenting this widely-circulated and ignorantly-misspeeled illustration of an alleged “zombie” Chihuahua as just one piece of evidence (photo, right.)
On the plus side, MADDEF hailed the work of private eye Pepe the Barking Detective and Chihuahua Extraordinaire, who continues to “represent” as a positive role model — the hero of his own series of mostly-autobiographical novels (photos, below).
But Pepe is not typical.
Exploitation of Chihuahuas is everyday “info-tainment” on the Internets, as in this late Monday night Tweet from @LAScanner, who live-Tweets LAPD police radio calls:
Many C-Dog media manifestations in 2013 used modern social media to repeat age-old slurs from the fraudulent Protocols of the Viejos of Chihuahua, which purports to expose a criminal conspiracy to control the world through a New Dog Order. Depictions of Chihuahuas as vato loco thugs “are everywhere,” the group said (more photos, below.)
“¡Mira! Can you believe the caca these haters leave behind? They don’t even pick up after themselves!” MADDEF spokesman Raul Doge told reporters, adding
Such word! Many turd! So woof! Guao!
Doge specifically condemned Sofia Vergara for appearing in a public service announcement for the ASPCA (video, below) that didn’t single out the mental and emotional abuse suffered by Chihuahuas. “If we are not for la Raza, who will be?” he asked.”But if we are only for la Raza, what are we? And if not now, when?”
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