We’re selling young, mobile pochos! Who’s buying? For how much?

The U.S. is getting Mex to the max

The meme started on a site called MetaFilter: If you are not paying for it, you’re not the customer; you’re the product being sold. 

Facebook — free to use — sells you and your friends and your information to advertisers. So does Google and so does Yahoo! When POCHO grows up, we’ll sell your “page views” too — hopefully to multitudes of high-spending advertisers who are appropriate and cool tambien.

This week the online ad world was excited about the latest estimates of the “Latino” marketplace from Nielsen.

Our No Shit Sherlock™ quick summary:

  • There are lots of Latino (Hispanic,Mexican,Chicano,Latin-American,Cuban, etc.) people
  • Latinos buy many products
  • Advertisers spend lots of money online, on TV, in print and over the air to get Latinos to buy their products
  • The Latino “market segment” is young, mobile and growing

Peep the surprising stats illustrated by purty graphs from the Nielsen survey:

Mas…We’re selling young, mobile pochos! Who’s buying? For how much?

New Mexico Tourism Board’s racist want ad: ‘Morenos need not apply’


When your casting call includes skin color, people are going to think one of two things: Either you’re filming a sunblock ad or you’re a stone racist.

The New Mexico Tourism Board’s little gaffe (nicely summed up here from local news clips by the sharp folks at Cuentame) pretty much says it: Arizona Cerebral Fever – which renders bureaucrats completely tone-deaf to their own cluelessness about race – is contagious. You catch it from the pendejos next door in the Hate State of Arizona.

What’s priceless is the third-class backpedaling the spokeswoman offers – about how they’re looking for “a wide range of people” and this spot is “the first of many.”

Mas…New Mexico Tourism Board’s racist want ad: ‘Morenos need not apply’