As POCHO amigo Gustavo Arellano noted Friday, Chipotle Mexican Grill pulled a boner when it decided to put short stories from ten famous authors on its cups and bags but couldn’t find one Latino with words worthy enough to wrap its burritos.
There’s now a Facebook book group organizing around this issue and the Pochodores have been brainstorming inspirational packaging ideas as well.
First off all, short stories? Srsly? TL;DR, amiright?
Here are the Pocho Ocho more upworthy Latino quotes Chipotle should have used:
8. There’s a reason you separate the military and the police. One fights the enemies of the state, the other serves and protects the people. When the military becomes both, then the enemies of the state tend to become the people. (Commander William Adama.)
7. Repression….Recession. It’s all the same thing, man. (Cheech Marin.)
6. In a way, all of us has an El Guapo to face some day. For some, shyness might be their El Guapo. For others, a lack of education might be their El Guapo. For us, El Guapo is a big, dangerous guy who wants to kill us. But as sure as my name is Lucky Day, the people of Santa Poco can conquer their own personal El Guapo, who also happens to be the actual El Guapo. (Lucky Day.)