cholo

What to wear in Monterrey when listening to cumbia and huffing glue

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We don’t really know what to say about this, so we’ll let VICE tell the story in this report from Monterrey, MX:

Every Sunday afternoon, after dancing all weekend at bars and clubs around town, a bunch of Mexican Colombianos gather outside the 7-Eleven at the bottom of the Latino Tower in downtown Monterrey. Taking their cues from LA’s cholos and some mythical ideal of tropical Colombia, they wear huge plaid and Hawaiian shirts over the baggiest Dickies you’ve ever seen. These are color-coordinated with their Converse and shoelaces whenever possible (one kid we met rotates four pairs of Chucks with seven different colors of laces) and then topped with a customized baseball cap worn just tight enough that it doesn’t cover their whole head but gingerly rests on their bangs. Every visible inch of hat space is cluttered with airbrushed or embroidered writing, including its wearer’s nickname, his girlfriend’s name, his clique’s name, the radio station he listens to, the neighborhood he’s from, etc.

Mas…What to wear in Monterrey when listening to cumbia and huffing glue

Smithsonian adds iconic Nike Cortez to permanent shoe exhibition

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(PNS reporting from WASHINGTON, D.C.) In what is being heralded as a major step towards recognition of the role of Latinos in our Nation’s history, the Smithsonian this week premiered its latest exhibit: the iconic Nike Cortez athletic shoe.

The shoe, a fixture of Latino culture since the 1980s, becomes a permanent part of the Smithsonian’s collection and may pave the way for inclusion of other Latino footwear in the future, such as exemplars from Stacy Adams, chanclas y pantuflas.

The Cortez will go on display near other American footwear, including Dorothy’s ruby red slippers from The Wizard of Oz, the first pair of Chuck Taylors, the shoe that almost hit George W. Bush in the face in Iraq and others.

Mas…Smithsonian adds iconic Nike Cortez to permanent shoe exhibition

Hey Vato! Tattoo or not tattoo, that is the question (NSFW video)

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Chuy wants a new tattoo for his new lady love — in a special spot right over his heart. But, he wonders, is a new tat a symbol of undying devotion or merely another way to get the chicas to give it up? When Smiley pointedly asks about Chuy’s old girlfriend, an intense discussion ensues. (NSFW language.)

Spring cholo fashion tips from Le Smoké light up Montebello

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XXXXL pants are de rigeur
(PNS reporting from EAST LOS) Fresh cholo fashion tips brought style and fabulous funké decadence to the Montebello Town Center over the Easter weekend at fashion magistrate Le Smoké’s semiannual Eastsider Estilo Eshow, Low Rider Expo and Petting Zoo.

Le Smoké is celebrated for his ground-shaking declaration in 2006 that burgundy was the new red and periwinkle would not be considered blue. His list of do’s and don’t’s is always the highlight of the show.

Le Smoké, a 13-year Communications Sciences major at Unincorporated East Pocho City College and a 15-year veteran of the mean streets of Pocho Hills, a struggling suburb of Mission Pocho Viejo, uses the cutting edge of fashion rather than a prison shank to do his stabbing.

Mas…Spring cholo fashion tips from Le Smoké light up Montebello

Meet our newest sponsor – RentALatino!

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Rent a Latino!In our ongoing search for advertisers to match our diverse audience, it looks like we have found a winner – a company with deep pockets and its heart in the right place.

POCHO is glad to welcome RentALatino to the echelons of our Premium Sponsors.

To learn how you might qualify for RentALatino‘s latest discounts and see the full message from our sponsor, read on!

Mas…Meet our newest sponsor – RentALatino!

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