This is true story of my fight to earn the right to be Smiley #1

My mother, Carmen, often sent me to La Paloma Market, while my brother Salomon watched I Love Lucy re-runs. We lived in East Los Angeles’ Ramona Gardens housing project, where I had to be selective about the routes I took.

Since I feared the barking dogs along the alley, I always took a shortcut through the hill that was controlled by a local gang, the Hill Boys. The homeboys never bothered me on my daily trip for groceries, especially since we attended Murchison Elementary School at the same time.

Mas…This is true story of my fight to earn the right to be Smiley #1

High fashion lets you look like a cholo – if you have the dinero

Thanks to Professor Eliza Rodriguez Y Gibson who pointed my now-scalded eyes, my scarred Mexican-American soul, to this fantabulous atrocity!

Haute couture non-mexican “cholos”!!!! Holy Baudrillard meets Eddie J. Olmos’s Pachuco — who would be rolling over in his grave if he weren’t still thriving in Hollywood!

Mas…High fashion lets you look like a cholo – if you have the dinero

#TBT 2012: Meet our newest sponsor – RentALatino!

Rent a Latino!In our ongoing search for advertisers to match our diverse audience, it looks like we have found a winner – a company with deep pockets and its heart in the right place.

POCHO is glad to welcome RentALatino to the echelons of our Premium Sponsors.

To learn how you might qualify for RentALatino‘s latest discounts and see the full message from our sponsor, read on!

Mas…#TBT 2012: Meet our newest sponsor – RentALatino!

Frankie Quiñones is “The World’s Smartest Man” (video)


POCHO regulars know comic and actor Frankie Quiñones as Creeper the Cholo, but there’s another side to his life. Quiñones is so intelligent and well-read many consider him the “World’s Smartest Man.” What can we learn from Quiñones? Well for one thing, he has some very smart dating advice.

PREVIOUSLY ON FRANKIE QUIÑONES:

Mas…Frankie Quiñones is “The World’s Smartest Man” (video)

Cholo Electronics Show CES 2016 spotlights latest in High Aztech

(PNS reporting from LAS VEGAS) The very latest in High Aztech is on display at the fifth annual Cholo Electronics Show (CES) opening here today.

Generating the biggest buzz is the new “freemium” app Chologram™ from Oakland’s Firme Junior Systems.

The free at first Instagram challenger showcases La Vida Loca Lifestyle® image effects, including the one-tap application of teardrop tattoos to a facial image.

The premium version ($5.99) features one-tap removal of teardrop tattoos from a facial image.

Mas…Cholo Electronics Show CES 2016 spotlights latest in High Aztech

French band The Madcaps is crazy ’bout that ‘Taco Truck’ (video)

It’s Tuesday, and The Madcaps, from Rennes in western France, want tacos from the Taco Truck. In this just-released music video, that means cactus, chiles, Dios de los Muertos, sombreros, mariachis, French approximations of cholos in Pendletons, associated hynas, tequila shots, and luchadores. Plus some ugly-looking tacos.

Mas…French band The Madcaps is crazy ’bout that ‘Taco Truck’ (video)

Wassup with San Diego college guys in ‘cholo pantalones?’

pantalonesheaderOzzie Monge unearthed this little tidbit of San Diego State University history — a bizarre attack on Mexican attire that ran in the student newspaper in 1922.

Foreshadowing Donald Trump, the students are quite sure about Mexico. “There,” they explain, “poverty is a profession.”

In Monge’s words:

Racism and Anti-Mexicanism at San Diego State College in the 20’s? Say it isn’t so….Anglos hating on Mexicans, hating on Indians, yet they proudly declare that their school is Del Sudoeste (a product of the imagined, romanticized Spanish past – and Eurocentrism) and will later take on the moniker Aztec from the imagined, romanticized version of the conquest they developed.

Mas…Wassup with San Diego college guys in ‘cholo pantalones?’