This is true story of my fight to earn the right to be Smiley #1

My mother, Carmen, often sent me to La Paloma Market, while my brother Salomon watched I Love Lucy re-runs. We lived in East Los Angeles’ Ramona Gardens housing project, where I had to be selective about the routes I took.

Since I feared the barking dogs along the alley, I always took a shortcut through the hill that was controlled by a local gang, the Hill Boys. The homeboys never bothered me on my daily trip for groceries, especially since we attended Murchison Elementary School at the same time.

Mas…This is true story of my fight to earn the right to be Smiley #1

#TBT 2012: Meet our newest sponsor – RentALatino!

Rent a Latino!In our ongoing search for advertisers to match our diverse audience, it looks like we have found a winner – a company with deep pockets and its heart in the right place.

POCHO is glad to welcome RentALatino to the echelons of our Premium Sponsors.

To learn how you might qualify for RentALatino‘s latest discounts and see the full message from our sponsor, read on!

Mas…#TBT 2012: Meet our newest sponsor – RentALatino!

Cholo Electronics Show CES 2016 spotlights latest in High Aztech

(PNS reporting from LAS VEGAS) The very latest in High Aztech is on display at the fifth annual Cholo Electronics Show (CES) opening here today.

Generating the biggest buzz is the new “freemium” app Chologram™ from Oakland’s Firme Junior Systems.

The free at first Instagram challenger showcases La Vida Loca Lifestyle® image effects, including the one-tap application of teardrop tattoos to a facial image.

The premium version ($5.99) features one-tap removal of teardrop tattoos from a facial image.

Mas…Cholo Electronics Show CES 2016 spotlights latest in High Aztech

French band The Madcaps is crazy ’bout that ‘Taco Truck’ (video)

It’s Tuesday, and The Madcaps, from Rennes in western France, want tacos from the Taco Truck. In this just-released music video, that means cactus, chiles, Dios de los Muertos, sombreros, mariachis, French approximations of cholos in Pendletons, associated hynas, tequila shots, and luchadores. Plus some ugly-looking tacos.

Mas…French band The Madcaps is crazy ’bout that ‘Taco Truck’ (video)

Wassup with San Diego college guys in ‘cholo pantalones?’

pantalonesheaderOzzie Monge unearthed this little tidbit of San Diego State University history — a bizarre attack on Mexican attire that ran in the student newspaper in 1922.

Foreshadowing Donald Trump, the students are quite sure about Mexico. “There,” they explain, “poverty is a profession.”

In Monge’s words:

Racism and Anti-Mexicanism at San Diego State College in the 20’s? Say it isn’t so….Anglos hating on Mexicans, hating on Indians, yet they proudly declare that their school is Del Sudoeste (a product of the imagined, romanticized Spanish past – and Eurocentrism) and will later take on the moniker Aztec from the imagined, romanticized version of the conquest they developed.

Mas…Wassup with San Diego college guys in ‘cholo pantalones?’

Parking lot foot race: Hipster in thrift store shirt vs OG cholo (video)


The competition is set for the parking lot behind the bleachers in hot and windy El Monte, East Los, Califas. Can tattooed veterano Rizer put down his mocoso and beat hipster Ben, even if Ben is wearing his magic $3 thrift shore shirt? It’s a thrill-packed race up to the chain link fence and back again and there’s a hyna standing by with prizes. Skip Ventura of Varsity Punks reports.