He had just left a fancy restaurant, celebrating a big achievement, a Ph. D. degree, when he encountered racism, racism that can hurt your health.
Karma or koincidence?
- POCHO Jefe-in-Chief Lalo Alcaraz spoke to a digital media industry panel at the Taberna Mexicana in Beverly Hills in February
- After the panel, a lady outside the restaurant profiled Lalo as the valet parking guy and wanted him to retrieve her vehicle
- Taberna Mexicana suddenly closed last week
We’ve got Lalo’s Big Beverly Hills Adventure and this week’s other big stories below. POCHO.com — breaking the ñews on and off since 1997.
One night in February, POCHO Jefe-in-Chief Lalo Alcaraz was waiting for the valet to retrieve his car outside a Mexican restaurant in Beverly Hills when a white lady repeatedly thrust her parking valet ticket in his direction.
Lalo was at the restaurant to speak on a panel for DigitalLA Latino Content professionals on the need for Latinos to create and control their own media content and channels because mainstream media stereotypes of Latinos are, you know, stereotypes.
And now that restaurant has abruptly closed. No more gigantic fresh three-way chips of blue corn, yucca and plantains with both salsa verde and salsa habanera. No more empanadas. No more $5 Happy Hour specials like ceviche shooters.
We don’t know why they closed (the website is all white.) It’s a shame — they were berry berry nice to us. In memoriam, here’s Lalo’s epic account of that evening. The headline?
Standing While Brown: A white lady tried to get me to valet her car
8. All the valet gigs are sewn up by Telemundo producers.
7. They only invite Hispanics with the right attitude, with good credit and who play well with others.
6. There is an industry ban on pastel Quinceañera Tuxedos.
5. They think Mexican Mitt is a Cuban baseball catcher.
Afterwards, I finished up networking and headed outside to leave. As I waited to get my car in front of the host restaurant in Beverly Hills, you’ll never guess what happened: A white lady tried to give me her car valet ticket. Twice.
You’ve heard this story a thousand times before; it’s a Latino cliché. Or is it a tradition?
Anglo person assumes brown person is a worker, there to serve them.
An old Chicano chestnut goes something like this:
I’m a Mexican-American, am married to a white woman, and I was mowing our lawn in front of our nice, big home. A white lady pulled up in a car and asked, “How much do you charge to mow a lawn?” My answer: Nothing. The lady of the house lets me sleep with her.