I can only imagine what went on at the marketing pitch meeting for the above Tweet:
— Prudential Executive 1: We need to connect with Spanish-speaking latinos *and* let them know we can help them be prepared and get financially fit.
– Prudential Executive 2: Yeah, but the Prudential brand has to be prominent, and top of mind.
– Marketing Dude: No se diga más. I got it!
Mas…Prudential courts Latinos with nonsense ‘Spanish’ #hashtag
Very late Wednesday night, I created a Twitter hashtag — #MakeMoviesMexican — and asked the Tuiteros if they had suggestions.
Huh? What do you mean? Like this:
#MAKEMOVIESMEXICAN. Gone With the Migra. White Men Can’t Cumbia. Get the idea?
(It turns out I wasn’t the first with this idea. Superstar pocho comic Felipe Esparza tried this concept in February.)
Here are the Pocho Ocho NEW Top Tweets we got in return (racist, ignorant Tweets not included — the entire thread is below.):
8. Mex In The City
7. Dude, Juarez My Car?
6. Finding Chapo
Mas…Pocho Ocho Best Ways to #MakeMoviesMexican (via Twitter)
Some Twitter users are just unclear on the concept, especially when it comes to the appropriate use of the #JeSuisCharlie hashtag, the most popular ever (“heat map,” above). The viral slogan — coined after the massacre at Paris satire magazine Charlie Hebdo — affirms support of free expression.
French-deficient? “Je suis Charlie” means “I am Charlie.”
The Pochodores combed the Internets for these Pocho Ocho top Twitter #JeSuisCharlie hashtag fails:
8. 
That symbol we used to call the “number sign” or “pound sign” that they now call as “hash sign” — # — is ruining social media. All the cool kids have switched over to what we used to call the “percent sign” — % — to make social media a better place for you and me, especially me. Try the new % F*ckyer sign and find out yourself! [NSFW adult language.]
