Attention: It’s time to get real about Latino movie projects

attentionhollywoodOkay, time for a reality check.

Despicable Me 2 made $59.5 million in its first two days of release. Do any of you seriously believe that Universal gives a flying fuck if Latinos are upset over the negative stereotyping of a Latino character ?

As my good friend Bob Eisele likes to say, “Here’s the situation…” THEY DON’T CARE. Please allow me to repeat that… THEY DON’T CARE.

We Latinos can yell, scream, jump up and down, stand on our heads, do somersaults and they still won’t care. The movie is on track to make hundreds of millions of dollars for Universal.

Year before last, Ron Meyer, the head of Universal Studios, spoke at a NALIP luncheon and told us to our faces that Universal doesn’t make Latino-themed or Latino-starred movies because Latinos don’t go to see them. And you know what? He’s right. Latinos are almost 40% of the all important opening day box office. Unfortunately, Latinos go to see Harry Potter, Lord of the Rings, Transformers, Star Trek, Star Wars, Iron Man, Batman, Spiderman, anything but Latino-themed movies. What’s the solution?

Mas…Attention: It’s time to get real about Latino movie projects

Mi corazón esta con mi gente, my heart is with my people

My heart is with my people as I await my procedure.

I await my procedure, Mi Gente. I await it this overcast Sunday morning, surrounded by the bells of the Churches, by my Angels, and the people whom I love. Yeah, I ended up in the hospital the other night. Which one….does not matter. I know people here, Mi Gente is here, and I make friends kinda easy, too.

I just got the word about a lady, who comes into the area, every Saturday, to sell her homemade tamalitos. I know where she will be next Saturday, she and her esposo. And I plan to be there, too.

I am going to get my tamalito de rajas, my fave. Maybe I’ll carry the travel coffee deal my sister gave us. Too cool for school. And I’ll bring my “whatta chair” and hang out in the area, under the beautiful trees, and see mis amigos e amigas.

Mas…Mi corazón esta con mi gente, my heart is with my people