(PNS reporting from HOLLYWOOD) Charlie Sheen today announced the launch of Carlos Estevez, a new line of Charlie Sheen created to appeal to Hispanic preferences and to specifically meet their needs based on the unique way Hispanics approach entertainment.
Charlie Sheen’s new product targets the burgeoning Hispanic market, now valued at a trillion dollars a year.
The Carlos Estevez line of Charlie Sheen is based on extensive consumer research and will be available soon in the new Robert Rodriguez Machete Kills film, and eventually in various TV commercials for personal injury attorney services and Budweiser Lime-A-Rita spots.
Carlos Estevez promises to imbue the Hispanic home with welcoming, clean, fresh scents, including dulce de leche, tamarindo and jalapeño. The Carlos Estevez line of Hispanic Charlie Sheen was developed incorporating proprietary and syndicated research that helped Charlie Sheen identify what most appeals to Hispanics.
Carlos Estevez Hispanic Product Team Leader Roberta Calderon-Bernstein explained:
We identified this valuable opportunity based on the unique needs and lifestyle of our Hispanic customers. By introducing the Carlos Estevez line, Charlie Sheen now offers its Hispanic customers a turn-key portfolio of television and film products that are attractively priced and were created specifically to appeal to the way they consume entertainment. The new Carlos Estevez will no longer be ashamed of his Latino background, but will flaunt it in various modalities, including a tasteful yet tropical guayabera exterior and sweet flan-filled interior.
The launch is being supported by an extensive, multi-media advertising effort that includes: U.S. Hispanic network and cable television advertising spots, U.S. Hispanic radio spots, online digital banners, and a web presence on Pocho.com where consumers will have the opportunity to interact with and learn more about the Carlos Estevez line of products.
Although Charlie Sheen doesn’t foresee any downside to this new launch, Carlos Estevez is keenly aware that the new Carlos Estevez line may be susceptible to harassment by immigration authorities in certain states, and possibly be subject to dubious but nearly always fatal police shootings.