Prudential courts Latinos with nonsense ‘Spanish’ #hashtag

I can only imagine what went on at the marketing pitch meeting for the above Tweet:

Prudential Executive 1: We need to connect with Spanish-speaking latinos *and* let them know we can help them be prepared and get financially fit.

Prudential Executive 2: Yeah, but the Prudential brand has to be prominent, and top of mind.

Marketing Dude: No se diga más. I got it!

Mas…Prudential courts Latinos with nonsense ‘Spanish’ #hashtag

This is true story of my fight to earn the right to be Smiley #1

My mother, Carmen, often sent me to La Paloma Market, while my brother Salomon watched I Love Lucy re-runs. We lived in East Los Angeles’ Ramona Gardens housing project, where I had to be selective about the routes I took.

Since I feared the barking dogs along the alley, I always took a shortcut through the hill that was controlled by a local gang, the Hill Boys. The homeboys never bothered me on my daily trip for groceries, especially since we attended Murchison Elementary School at the same time.

Mas…This is true story of my fight to earn the right to be Smiley #1