Hey kids! Here comes the Mexican ice cream man! Lucky Diaz and the Family Jam Band know what’s cool. In Spanglish!
PREVIOUSLY ON PALETEROS:
El Paletero is the newest edition to my contemporary codices series. The series asks if we were still creating codices like our ancestors what would they look like? What would our community look like?
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Jonathan Omar Ramirez (Facebook profile pic, right) had been a teenage paletero, he said. We asked him for his story:
POCHO: So what led you to become a paletero?
Well my friends from high school told me about it. Many did it before and they said there was a lot of cash involved and within a couple of hours of work. Also I was very poor.
POCHO: Was this right after high school?
No [it was] while I was in high school. Still I got money to go to the movies and for food or whatever I wanted to buy
POCHO: Wow, cool! So were you allowed to eat your own ice cream? Did you just have to pay it back?
(PNS reporting from EL PASO) The Montezuma Street kids met Tuesday evening, at “their tree,” the oak next to Mrs. Moreno’s house.
It was still light out on the longest day of the year, and they could have kept on bike riding, but they needed an answer, and they needed it quick.
Where, everyone wanted to know, was the Paletero Man?
(PNS reporting from WALL STREET) Summer has begun baking the country, and that means just one thing on Wall Street: A steep rise in the value of paleta stocks.
“We all look forward to a seasonal bump in the iced treats sector. This year, Navidad came early,” said Alexander Wiseman, a desserts and novelty/snack food analyst for investment bank Barney, Smith & Locke.
“The paletas de coco seem to be particularly big sellers thus far, but more conservative investors are sticking with the time-tested favorites, such as fresa and limón. Ah, nothing really cools you down like a lime paleta,” he told PNS.
Ramiro J. Gomez is a West Hollywood installation artist who makes and places cardboard avatars of immigrant laborers around Southern California’s richer neighborhoods; his mission is to make normally invisible people visible, if just for a short time.
Monday around 4:30 Gomez was busy populating the cardboard labor force on Beverly Hills‘ famed shopping street, Rodeo Drive, where it’s beginning to look a bit like Christmas — Beverly Hills style, that is. Weather? Sunny, with temperatures in the low to mid 60s ℉.
Here’s what he posted on Facebook:
Finished with the cardboard installation spree today. My heart inevitably was racing, especially when I placed the cutouts on busy Rodeo Dr. but that is the most liberating and rewarding aspect of my project, the ability to go in plain sight and creatively make a statement.
Eloisa is the elote seller, Rodrigo is the paletero, and Mayra is the woman with the balloons. Here’s the view from Gomez’ camera:
The Adventures of Paleta Man is the story of an ice cream man who becomes a superhero. And this video — hold on now — is an adaptation of a coloring book based on the Paleta Man screenplay by independent writer/filmmaker Paul Ramirez of Austin, TX. The video is best when played fullscreen. The plot:
Esteban Ruiz makes a living by selling ice cream. A good and hardworking man, Esteban enjoys his job, especially when it brings him closer to Margarita Morales, the woman he loves. But being a modest man makes Esteban an easy target. He has been bullied, and becomes frustrated by his inability to defend himself. His fate suddenly changes when he purchases an antique wooden box. The box contains a magical medallion that gives Esteban special abilities. With his newly acquired strength, he decides to help those in need and punish criminals. He calls himself Paleta Man. When a villain captures Margarita, Esteban will need all of his super powers.
Part 2 — Secret of the Gold Medallion — is below.
This POCHO ñewsweek is brought to you in living — and dying — color.
In the Southwest, New Mexico’s tourist board is casting a commercial to promote visits to the state. Who do they want to play the tourists in their commercial? “Caucasians and light-skinned Hispanics.”
And in the Southeast, Florida cowers in the Spotlight o’ Shame as the country asks why an unarmed teenager was killed by a self-styled neighborhood watch vigilante.
These are the stories that made the ñews this week:
7. Takes the freeway to work with three dudes riding on the top of push cart.
6. Works downtown but has lunch in Mexico.