FLOTUS on healthy food for Chicano kids: Eat like Puerto Ricans

by Lalo Alcaraz and Sara Inés Calderón on February 4, 2012 in Cultura, El Now, Pocho Ñews Service

First Lady at Goya photo-op (screen capture abcactionnews.com)

(PNS reporting from LA FLORIDA) Joining First Lady Michelle Obama’s Let’s Move! initiative, Goya Foods, the largest Hispanic-owned U.S. food company, will help promote MiPlato, the USDA program designed to encourage children to make healthier eating choices.

“Today’s announcement is about eliminating diabetes in the Mexican-American community by helping them make better choices, and, with the help of Goya, forcing them to eat like Cubans and Puerto Ricans,” Obama said Friday.

“Everything that Goya is doing,” she said, “centers around a simple idea: this country’s Mexican children need to be told what to eat by a corporate conglomerate that mass-produces Caribbean food.”

Obama joined Goya president Bob Unanue and leading Latino organizations at a Tampa supermarket to promote healthy eating nationwide with a special focus on the incorrectly-nourished Mexican-American community.

Goya knows what's good for you

Goya knows what's good for you (from their website)

“For Goya,  this campaign is a chance to reach out to emerging markets, Mexican-Americans, on the government’s dime and pretend like were doing everyone a favor. Acho meng! It’s a lot of great free advertising, mira loco!” said Unanue  in an attempt to Mexicanize the company’s message.

Community organizations that received grants from the federal government under the Obama Administration also support the campaign.

Often headed by Spaniards or random South Americans, such as Ecuadorian María González of the education nonprofit Niños Unidos in Los Angeles, the groups have thrown their support behind the Obama initiative for its innovative approach to health, noting that the free canned food from Goya ain’t too bad either.

“Goya’s plan must be good — it’s endorsed by the White House — and we all know that the government knows what’s best for minorities,” González said.

Goya Foods will collaborate with Let’s Move! and USDA in the following ways:

  • The MiPlato icon will be printed on different Goya products including black beans, pinto beans, white beans, chick peas, red kidney beans — in case Latino kids didn’t know they were eating Latino foods. The handy bean emblem will help children understand that beans are for beaners!
  • A Goya-produced brochure featuring a series of recipes illustrating how to switch from pinto beans to gandules.
  • An instructional video teaching children how to properly pronounce the new foods they will be eating, especially when it comes to chopping off the second half of their words.
  • A list of “Spice Counselors” for those children who struggle to give up chile in order to accommodate their new diets.

The next phase of the First Lady’s plan is Goya’s version of the Let’s Move! campaign, to be called Muevete, Chico! which will be implemented throughout the Southwest and the Midwest, or wherever Mexican-American children are not behaving sufficiently Caribbeanish.

Pocho Ñews Service PNS is a wholly-fictitious subsidiary of the Pocho Corporation, who is a person according to the Supreme Court.  Don’t ask us, we just work here.

{ 4 comments }

Jorge February 4, 2012 at 10:50 AM

Por please, don’t bash my Mexican cuisine cuando little to nothing is being done to force school menus to lay off the fat laden, starch-based bland free/reduced price lunch menus. The kids with money have much better food choices in the optional menus than those without. Just do a few surprise visits and you’ll see what I see.

laprofe63 February 5, 2012 at 10:37 AM

of course–that is the missing part: the economics of the whole thing.

See my second link below–walking is great for health, but if you live in a dangerous neighborhood you aren’t gonna take a walk after dinner and risk being in the wrong place and the wrong time. That shit is real & not hollywood bs.

laprofe63 February 5, 2012 at 10:25 AM

Pass the jarritos & chicharrones!

But, all jokes to the side, it’s a serious problem: http://minorityhealth.hhs.gov/templates/content.aspx?ID=3324

At least one group of scientists claim that the “¡muévete!” part is the intervention needed:
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1893123/

And the American Diabetes Association says “culturally competent” interventions are effective, though are not necessarily enough:
http://care.diabetesjournals.org/content/25/2/259.full

Goya is trying to take advantage where it can. It’s the American way, ¿a qué no?

LOGIKO February 6, 2012 at 11:46 AM

Being a former Goya Sales Representative myself. I can tell you that there’s a lot of politics that go behind the scene in that company. Then again, most wealthy companies are the same. But to add some “food” for thought, Texas is the best selling state when it comes to Goya products. And yes, the majority of products being sold there are Mexican, not Caribbean.

In the other hand, this site’s great! I have found many interesting blogs and articles with a different perspective twist. I will be bookmarking POCHO.com to check it out todo los dias.

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