In our ongoing search for advertisers to match our diverse audience, it looks like we have found a winner – a company with deep pockets and its heart in the right place.
POCHO is glad to welcome RentALatino to the echelons of our Premium Sponsors.
To learn how you might qualify for RentALatino‘s latest discounts and see the full message from our sponsor, read on!
Attention Latino/Hispanic children in southeast Florida: Santa Claus does not want your milk and cookies, kids. He wants plantanos, y arroz y frijoles negros y res (could be puerco) … from Sedano’s.
Bootleg video of a South Park scene (it looks to be cellphone video of a TV screen) shows Cartman’s presentation for the Latino Endowment Committee, featuring special guest star Jennifer Lopez, who eats tacos y burritos, even though she is Puerto Rican. The actual, official clip is here, but for some reason they don’t allow embedding, so neener.
Hispanic or Latino? This question comes up all the time, and not just during Hispanic Heritage Month, which we insist on calling Latino Heritage Month.
Is there a trend? We asked the Google NGram Viewer to search their big index of published books to see how many times the word “Latino” and the word “Hispanic” were used over time.
Mas…What’s in a trend? Google tracks ‘Latino’ and ‘Hispanic’ over time
Pocha Anjelah Johnson from San Jose (408 shout-out!) may not speak Spanish, but she doesn’t speak Puerto Rican either. [This video was one of our most popular and then got yanked from YouTube. We just found this alternate version online, apparently video’d right off someone’s TV.]
Over at LatinoRebels.com, Bella Vida Letty says Anjelah’s new video has her performing in “brown face.”
Here’s the video she objects to. What do you think?
Mas…Anjelah Johnson: No, sorry, I don’t speak Puerto Rican (4 videos)
I disagree with Dennis Leoni.
In the POCHO article, he says this: “One more time, what do we need to do? BUILD OUR OWN MARKETPLACE!”
Here’s my take: It won’t work. It simply will not work. Why? Because the so-called “Latino” experience cannot be compared to the African-American experience in the United States. The “Latino” experience is different for each of us.
Latinos are culturally diverse. Yawn. Haven’t we heard this a million times already? Yet, it probably hasn’t really sunk in. A Mexican-American story will be different from a Puerto-Rican story, a Dominican story, a Colombian story, etc. It will also be different from a Mexican immigrant story, a Nuyorican story, an Ecuadorian/Irish story. Assimilation changes who we are. Migration changes who we are.
Mas…Latinos in Hollywood? First of all, who are these so-called ‘Latinos?’
(PNS reporting from PRINCETON) A study from Princeton University has confirmed what many have long believed: Mexicans, and Mexican Americans, do not actually know how to dance to salsa music.
A Caribbean Hispanic export, salsa is often included with more typically Mexican dance styles, like the quebradita or cumbia, but the truth, according to the study, is that Mexicans don’t actually know what they are doing.
“Salsa is, like, a Cuban thing. My family is from Denver,” one research subject complained.
“Participants in the study reported anxiety and cluelessness when attending quinceañeras and hearing Elvis Crespo or Celia Cruz music playing,” said cultural anthropology professor Dr. Anton Flemming, who was the lead researcher on the project.
Mas…Princeton Study: Majority of Mexicans don’t know how to dance salsa
They’re confused, the poor marketeers. They try so hard to sell fish esticks and bleach and PETA to “Hispanics,” but they are low and slow on the learning curve.
Nearly Half of Second-Gen Hispanics Feel Like Ads Don’t Target Them, laments the tradezine Adweek.
You mean pochos with limited/zero Spanish aren’t picking up trendy brand tips watching telenovelas on Spanish-language TV? And nobody reading this story really cares all that much about Juanes’ aftershave? What’s an earnest marketeer to do?
Los Pochodores are here to help with the Pocho Ocho best ways to reach out to that elusive “Hispanic” market:
“POCHO,” they email us, “why you be hatin’ all the time? Imma tell you the gente are tired of all that. They want dancing — and dogs!” We are so here for you, dear readers.
In 2006, a bunch of people wanted you to know that they were not Mexican, so they made this video. They’re still not Mexican as far as we know and good for them!
(PNS reporting from LA FLORIDA) Joining First Lady Michelle Obama’s Let’s Move! initiative, Goya Foods, the largest Hispanic-owned U.S. food company, will help promote MiPlato, the USDA program designed to encourage children to make healthier eating choices.
“Today’s announcement is about eliminating diabetes in the Mexican-American community by helping them make better choices, and, with the help of Goya, forcing them to eat like Cubans and Puerto Ricans,” Obama said Friday.
“Everything that Goya is doing,” she said, “centers around a simple idea: this country’s Mexican children need to be told what to eat by a corporate conglomerate that mass-produces Caribbean food.”
Obama joined Goya president Bob Unanue and leading Latino organizations at a Tampa supermarket to promote healthy eating nationwide with a special focus on the incorrectly-nourished Mexican-American community.
Mas…FLOTUS on healthy food for Chicano kids: Eat like Puerto Ricans
In our ongoing search for advertisers to match our diverse audience, it looks like we have found a winner – a company with deep pockets and its heart in the right place.
POCHO is glad to welcome RentALatino to the echelons of our Premium Sponsors.
To learn how you might qualify for RentALatino‘s latest discounts and see the full message from our sponsor, read on!