Gustavo Arellano

I get along well enough with my neighbors, but we really don’t talk. That’s why it was surprising to me when I got a knock on my door one night from the lady across the street.

She had never talked to me before, even though she and her family have lived in my hood for years. But now, la vecina was all smiles and excitement.

“So is that a Chevrolet Traverse in front of your house?” she asked. Why yes, it was!

“Did you buy it?”

Nope, it was a test drive.

“When you’re done with it, can you let me know what you thought?” she said. “Because I want to get one, but my husband wants to go with a Toyota.

Better conversation than her asking me to not play Los Bukis so loud, amirite? [Mas…]

Photo Courtesy GMC

A couple of years ago, the wifey and I were just outside Albany, Kentucky (pronounced “Al-BANE-EE” down there), when my dad’s 2005 GMC Yukon told me something it had never shared before.

“LOW TIRE PRESSURE” a sensor on the dashboard screamed once I went to turn on the ignition, a sensor I didn’t even know existed.

I went outside to see whether the Yukon’s rudimentary (nowadays) computer was going loco, but dagnabbit, it was true. There was a big nail in the left tire.

We had to drive about 20 miles to the nearest tire shop, where a good ol’ boy patched the hole for $5. “Those GMCs know more than God sometimes,” he said. “Great SUVs.” [Mas…]

So you remember those cutesy Buick commercials from the past couple of years, the series that featured a chirpy synth soundtrack and beautiful people being surprised that beautiful people drive the General Motors brand and they all say “Is that a Buick” or some phrase of disbelief?

And how you laughed at the commercials, because no way on Earth would strangers or friends really congratulate you for driving a Buick? [Mas…]

tacotruckpartylogo
We Are The Taco Truck Party
Here’s Our Plan To Make America Asada Again

The reaction to last week’s dark warning by a Latino Trump supporter that unchecked Mexicans will lead to “taco trucks on every corner” has exposed a beautiful truth: America loves loncheras.

But far too many taco fans only think of the food and not the people who make it. They fight to legalize carne asada, but not the millions of raza without papers in this country whose comida they happily grub.#tacotrucksoneverycorner is the perfect opportunity to educate the unwoke—and that’s why we formed The Taco Truck Party.

People will trash Mexicans all day and the nation shrugs, but say one bad word against the taco truck down the street, and America revolts—and rightfully so.

The taco truck represents America at its finest: multicultural, forward-thinking, entrepreneurial, and with al pastor always, slowly twirling. They have spread from their birthplace of Los Angeles to all points of the United States, with street vendors and the chorizo guy who sells door to door not far behind.

But this important constituency has no national party fighting for them—until now.
[Mas…]

bordertownIf you follow POCHO Jefe-in-Chief Lalo Alcaraz and me, POCHO Associate Naranjero Gustavo Arellano, you know that we’ve been shamelessly promoting the upcoming FOX animated cartoon, Bordertown.

In case you’re just some random Googler who stumbled across this page, here’s the synopsis: BORDERTOWN satirizes life on the U.S.-Mexico border — la migra, changing demographics, religion, the drug war, and so much more.

Yeah, part of it is shameless self-promotion — I’m a consultant, while Lalo is a staff writer. But we’re doing it because we truly do believe this series is the Great Brown Hope: the network program that will finally show raza in all our hilarious, proud, chingón glory and that will become a ratings smash that’ll allow the beginning of #televisionreconquista.
[Mas…]

gusgradSaturday morning, I had the honor of giving the commencement speech at UC Riverside’s College of Arts, Humanities, and Social Sciences for their Sociology, Philosophy, Neuroscience, and Psychology students (what a mouthful!).

Following are my prepared remarks, which I mostly hewed to. I did begin my speech with an explanation of what ustedes and y’all meant, and the pocos pero locos line was improvised and laughed at by about three people.

Anyhoo, enjoy!

Let’s start with an experiment, shall we?

I want all the psychology majors to stand up? Applaud them, por favor, for getting to this special day. [Mas…]