¡Hola, Hispanic moms! Serving your Hispanic family a dubiously-healthy breakfast is just a button-push away with Jimmy Dean® Brand croissant, egg, sausage and cheese breakfast sandwiches. Not only are they graded F for nutrition but you can heat them in the microwave to pretend you care! Each delicious serving packs a generous 60% of the daily recommended fat allowance and that means 45% of the cholesterol quota AND 60% of the saturated fat limit.
Wait, there’s more! Each sammich features a full half ounce of protein and over a third of your daily allowance for salt. Jimmy mexplains:
CHICAGO–(EON: Enhanced Online News)–The Jimmy Dean brand (www.jimmydean.com), America’s favorite traditional breakfast sausage brand* will release a new Spanish-language TV commercial this month to promote its popular line of breakfast sandwiches to Hispanic consumers.
Created by Walton Isaacson, the :30 creative, entitled “Done (Listo)” introduces consumers to a busy mom on a typical morning as she gets her family ready for school and work. With the assistance of the Jimmy Dean Sun, mom and her family take time to enjoy the benefits of a Jimmy Dean breakfast to get their day started off on the right foot. The tagline, “Por un día brillante” (“Here’s to a shining day”), speaks to both the “brilliance” of smart choices and to sunshine, an essential ingredient in a positive day.
“We are excited to be venturing into such a rich territory with such an important consumer target. We feel the spot delivers on strong cultural insights and superior creativity that will help deliver our messages in a meaningful and fun manner,” said Amy Grabow, VP, Marketing, The Jimmy Dean brand.
“The iconic Jimmy Dean Sun has an important role in our new spot, but he’s much more of an ambassador or an ally to mom than he is in the brand’s general market approach,” states Rochelle Newman-Carrasco, Walton Isaacson’s Chief Hispanic Marketing Strategist. “We see Latinas embracing convenience, while holding steadfast on certain traditional values, particularly as it relates to breakfast and how it impacts her family’s ability to succeed.”
The spot debuts on September 9 and will air on the following networks: Univision (Prime, Telenovelas), Telemundo, Estrella, MundoFOX, and Discovery (Familia and En Espanol). Please view the commercial at http://youtu.be/Z5eVopYd1Tw. Subtitled version for PR purposes only can be viewed at http://youtu.be/4p-v9fLwO8w.
PREVIOUSLY ON MARKETING TO LATINOS: