Okay, time for a reality check.
Despicable Me 2 made $59.5 million in its first two days of release. Do any of you seriously believe that Universal gives a flying fuck if Latinos are upset over the negative stereotyping of a Latino character ?
As my good friend Bob Eisele likes to say, “Here’s the situation…” THEY DON’T CARE. Please allow me to repeat that… THEY DON’T CARE.
We Latinos can yell, scream, jump up and down, stand on our heads, do somersaults and they still won’t care. The movie is on track to make hundreds of millions of dollars for Universal.
Year before last, Ron Meyer, the head of Universal Studios, spoke at a NALIP luncheon and told us to our faces that Universal doesn’t make Latino-themed or Latino-starred movies because Latinos don’t go to see them. And you know what? He’s right. Latinos are almost 40% of the all important opening day box office. Unfortunately, Latinos go to see Harry Potter, Lord of the Rings, Transformers, Star Trek, Star Wars, Iron Man, Batman, Spiderman, anything but Latino-themed movies. What’s the solution?
Mas…Attention: It’s time to get real about Latino movie projects