Work in ‘The Office’? You need our Pocho Ocho Pro Tips for Latinos

8. Don’t wear your sombrero to the office — unless it’s casual sombrero Friday.

7. If you are going to speak in Spanish at the office, talk shit about your non-Spanish speaking co-workers.

6. Respond with “Yes, I am an immigrant” when your co-workers ask you where you are from. You don’t want to be rude and tell them you were actually born in Chicago, now do you?

Mas…Work in ‘The Office’? You need our Pocho Ocho Pro Tips for Latinos

Quinceañera GOP fundraiser planned for princess Ann Romney

(PNS reporting from LOS ANGELES) Greater Los Angeles Hispanic Republicans (GLAHR) will host a fundraiser Sunday for the GOP nominee wannabe Mitt Romney — a gala named after his wife: Ann’s Quinceañera.

The campaign event, patterned on a Mexican girl’s coming of age celebration, will celebrate Ann Romney as quinceañera. Tickets are available from GLAHR for a $1,500 donation, while padrino sponsorships are available starting at $15,000.

“This is an opportunity for the Hispanic community to get to know Ann and Mitt, and for us to give Ann the quinceañera that she never had,” GLAHR president, Louis Barba — also padrino of the cake — told PNS.

Ann Romney already had her dress fitting at Memories Boutique in Santa Ana, CA. “Every girl wants to be a princess on her quince, and Ann, well, really is like an actual Mormon-American princess,” store owner Minerva Gallegos, la madrina del vestido, said in a phone interview.

Mas…Quinceañera GOP fundraiser planned for princess Ann Romney

Mexican-American Chamber of Commerce: ‘Mexicans work better’

(PNS reporting from WASHINGTON, D.C.) The Mexican-American Chamber of Commerce and the U.S. Labor Department are launching a campaign to promote Hispanic workers.

The Mexicans Work Better campaign encourages American business owners to hire Latino workers for whatever jobs are open and at whatever salary.

“Since the Spanish arrival in the Americas, Latinos have been great workers. We want to encourage U.S. business owners to continue to hire them, at whatever cost,” Chamber of Commerce Executive Director Adrian García told a Monday morning press conference in the Watergate Hotel.

“By hiring Latino workers, business owners get people with a good work ethic, and Latinos get the chance to buy themselves a pack of tortillas — maybe even two. It’s a fair trade.”

Mas…Mexican-American Chamber of Commerce: ‘Mexicans work better’

Hollywood Spaniards, Puerto Ricans plan ‘ultimate’ Chicano film

 

(PNS reporting from HOLLYWOOD) Following the warm reception to the upcoming César Chávez biopic, producers in Hollywood have mounted an international effort to produce the “most extensive Chicano film in history.”

The production not only features an all-star cast from the United States and Latin America but also includes both factual and fictitious events in Chicano history.

“The idea is to jam pack as much history, culture and entertainment into two hours of film so that young Chicanos don’t have to read any books to learn about who they are,” said  the project’s director, Pedro Almodóvar.

“In fact, if possible we are going to try to make the two hours into an hour-and-a-half, because our target audience has no attention span.”

Mas…Hollywood Spaniards, Puerto Ricans plan ‘ultimate’ Chicano film

Romney courts ‘Hispanic vote’ with cartoon parrot sidekick (video)


GOP presidential wannabee Mitt Romney knows he needs help with the “Hispanic vote” so he hired a Spanish-speaking, taco-loving parrot named Paco to help him out on the campaign trail. This is their first joint video.

Contrast and compare with Romney’s earlier Nosotros ad, presented here with English subtitles.

Mas…Romney courts ‘Hispanic vote’ with cartoon parrot sidekick (video)

PochoCast #3: Alcaraz and Madrigal on tacos and art and identity

How many Kinkade 'art' stores near you? Al Madrigal finds there's an app for that

POCHO Jefe-in-Chief  Lalo Alcaraz gets Migrant Editor Al Madrigal on Skype to talk about the art and death of Thomas Kinkade and the Pew Hispanic identity survey (Latino? Hispanic? Mexican?)

¡Ask A Mexican! Gustavo Arellano phones in to discuss his delicious new book Taco USA and producer Marcelo Ziperovich wonders if he’s a “white Hispanic” like you know who.

Oh! The laughs we had.  Those were the days my friend, I thought they’d never end. Is this thing still on?

Faux Kinkade by Mariner1.

Ñewsweek: Tucson school board’s exercise in ignorance and hate

'Hearsay evidence is all you need'

POCHO Migrant Editor Al Madrigal (he commutes coast-to-coast so he can work nights as Senior Latino Correspondent for The Daily Show) went to Tucson AZ to find out why students there aren’t allowed to take classes in Mexican-American history.

Cameras running, Al interviewed a school board official who was apparently high on ignorance, stupidity and hate.

These are the POCHO stories that broke the ñews this week:

Mas…Ñewsweek: Tucson school board’s exercise in ignorance and hate

Chicano? Mexican? Cuban? Boricuan? Latino? Hispanic? What are you?


NBCLatino asked POCHO Jefe-in-Chief Lalo Alcaraz whether he’s a Chicano or Latino or Mexican or Hispanic.

Lalo was commenting on the Pew Hispanic Center survey everybody is talking about:

Nearly four decades after the United States government mandated the use of the terms “Hispanic” or “Latino” to categorize Americans who trace their roots to Spanish-speaking countries, a new nationwide survey of Hispanic adults finds that these terms still haven’t been fully embraced by Hispanics themselves. A majority (51%) say they most often identify themselves by their family’s country of origin; just 24% say they prefer a pan-ethnic label.

Mas…Chicano? Mexican? Cuban? Boricuan? Latino? Hispanic? What are you?

GOP seeks Hispanic vote, taps Seagal for ‘You’re Busted, Beaner!’

Publicity photo courtesy 4REELZ network

(PNS reporting from HOLLYWOOD) Republicans scared to death worried about the GOP’s ridiculously awful poor standing with Hispanic non-Mexican-American voters have launched an election-year scramble to put a better spin on their party’s immigration problem. Their solution? A TV reality show starring Hollywood flunkie and all-around jackass, Steven Seagal.

Seagal leads the list of C-level actors in You’re Busted, Beaner!new Republican Party-backed reality series. Seagal stars as a cop who pursues “illegals” while promoting the GOP’s non-Mexican Hispanic-friendly agenda.

The show will be produced by Tinsel Town’s sole Republican, who prefers to remain anonymous.

Mas…GOP seeks Hispanic vote, taps Seagal for ‘You’re Busted, Beaner!’

Pocho Ocho reasons ‘Hispanics’ like Conan O’Brien

Conan O’Brien’s show is more popular with Hispanic viewers than any other late-night program, the vaguely-talented host announced Monday night. Here are the Pocho Ocho reasons why:

8. He has hair like everyone’s tio.

7. Hispanics think he is funny; Latinos don’t.

6. He has more Latino comedy writers than George Lopez did — one.

Mas…Pocho Ocho reasons ‘Hispanics’ like Conan O’Brien

Dear Gorton’s: Thanks for the apology but …

Dear Gorton’s Seafood and Rinck Advertising:

I am thrilled to the gills that you took the time to respond. I am a fan of your products, and hope that they reach many more households than mine.

However, your response reveals exactly why you floundered in the first place. You mention that you “used a Spanish translation service,” and that “Spanish-speaking staff members were involved throughout the project.”

You didn’t say that you translated it yourself in-house, or that Spanish-speaking and/or Latino executives (emphasis on executives) oversaw the project.

Instead, it seems like someone internally had the idea to reach out to Latina moms but fish-farmed out the work because you didn’t have the capabilities or experience to do it on your own.

Mas…Dear Gorton’s: Thanks for the apology but …

New from Gorton’s: Deliciosos Tits and Fishsticks! (updated)

Screencapture from GortonEnEspanol.com

So, what if I could find tits and fish sticks all in one place? A one-stop shop for all my breast and seafood needs?

This is what’s on my mind today after Gorton’s fun website snafu. They launched a web page for Spanish-speaking Latina moms this week, and left one teeny tiny accent off a fairly important word. They turned mothers and seafood into, well, something a whole lot raunchier than what they probably intended.

Mas…New from Gorton’s: Deliciosos Tits and Fishsticks! (updated)

FLOTUS on healthy food for Chicano kids: Eat like Puerto Ricans

First Lady at Goya photo-op (screen capture abcactionnews.com)

(PNS reporting from LA FLORIDA) Joining First Lady Michelle Obama’s Let’s Move! initiative, Goya Foods, the largest Hispanic-owned U.S. food company, will help promote MiPlato, the USDA program designed to encourage children to make healthier eating choices.

“Today’s announcement is about eliminating diabetes in the Mexican-American community by helping them make better choices, and, with the help of Goya, forcing them to eat like Cubans and Puerto Ricans,” Obama said Friday.

“Everything that Goya is doing,” she said, “centers around a simple idea: this country’s Mexican children need to be told what to eat by a corporate conglomerate that mass-produces Caribbean food.”

Obama joined Goya president Bob Unanue and leading Latino organizations at a Tampa supermarket to promote healthy eating nationwide with a special focus on the incorrectly-nourished Mexican-American community.

Mas…FLOTUS on healthy food for Chicano kids: Eat like Puerto Ricans

Shocking study links global warming and Latino immigration

Courtesy 'International Correlations of Climatology'

(PNS reporting from ARIZONA) The warmer the U.S. gets, the more Latinos live here. That’s the controversial conclusion of a scientific study released Thursday by the Demographic Climatology Trend Institute at Maricopa County Community College.

“We don’t know if the warmer weather makes El Norte a more comfortable place to live for Mexicans used to desert living, you know, with the sombreros and cacti and burros, or that the number of brown people on our side of the border means more sunlight is getting absorbed and kicking up the thermometer,” said Assistant Professor of Ignorametry Joe “Junior” Arapaio.

Mas…Shocking study links global warming and Latino immigration

Video: Gingrich Spanish TV ad now with English subtitles

(PNS reporting from LA FLORIDA) As the Newt Gingrich campaign fights to win votes in the upcoming GOP primaries, his campaign has reached out to the Sunshine State’s Spanish-espeaking voters. As a public service, the former Freaker of the Spouse has prepared this version of the commercial with subtitles for voters who don’t habla Espanol. Mitt Romney’s campaign released a similarly-subtitled video last week.

Mas…Video: Gingrich Spanish TV ad now with English subtitles