Census Bureau considering new race/ethnicity questions

2010censusraceproposednewcensusraceThe tricky choose-your-own race/ethnic questions in the 2010 United States Census didn’t work out as planned.

“As many as 6.2% of census respondents selected only “some other race” in the 2010 census (photo, top), the vast majority of whom were Hispanic,” the Pew Research Center reports.

The 2010 Census form asked two questions about race and ethnicity. First, people were asked whether they are of Hispanic, Latino or Spanish origin.

Then they were asked to choose one or more of 15 options that make up five race categories — white, black, American Indian/Alaska Native, Asian, or Native Hawaiian/Other Pacific Islander.

A separate question about Hispanic origin has been asked of all households since 1980, and the census form specifically instructs respondents that Hispanic origins are not races.

To address concerns about a rising share of “some other race” selections, a combined race and ethnicity question is under consideration for 2020 (photo, bottom), in which people would be offered all the race and Hispanic options in one place.

They could check a box to identify as white, black, Hispanic/Latino/Spanish origin, American Indian/Alaska Native, Asian, Native Hawaiian/Other Pacific Islander or some other race or origin.

Mas…Census Bureau considering new race/ethnicity questions

Don’t call me a ‘Mexican,’ America! Also, I’m not a ‘Latino’

HispanosAgaintsLatinoTermIt’s a phenomenon older than the United Estates of America. We’ve named it Looking Down On More Recent Immigrants Syndrome:

Last week three latter-day Looking Down Syndrome sightings lit up our screen, INSISTENT MESSAGES from people who want you to know THEY ARE DEFINITELY NOT THOSE OTHER PEOPLE OVER THERE — those Mexicans and/or Latinos.

Mas…Don’t call me a ‘Mexican,’ America! Also, I’m not a ‘Latino’

Um, excuse me…we prefer to be called ‘white folk’ (photo)

crackersbigWe can’t track the original of this photo to give its creator props, so we’ll just heartily thank all Internet-enabled photographers, wherever they are. And whatever they want to be called, tambien. After all, what’s in a name?

PREVIOUSLY ON WHITE PEOPLE:

Hispanic Heritage Month ends, many Hispanics unsure how to go on

heritagecalendarsadconsuela(PNS reporting from BROOKLYN) Hispanic Heritage Month is over and without the corporate-approved celebration as a focus, members of the local Hispanic/Latino community aren’t really sure how they can go on being members of the local Hispanic/Latino community.

“Where do I go from here?” lamented Brooklyn native and prolific bloguera Marielena Gutierrez (photo, right.)

“Should I tell people to call me Mary Ellen for the remaining 11 months of the year? It’s not like they ever pronounce it right anyway,” she wrote on her PobrePickle blog.

Mas…Hispanic Heritage Month ends, many Hispanics unsure how to go on

Government shutdown halts Hispanic Heritage Month in mid-month

sadted(PNS reporting from WASHINGTON, DC) Effective immediately, all Hispanic Heritage Month observations have been halted due to the current Federal Government shutdown.

HHM activities have been classified as “non-essential” and Washington has issued guidelines on toning down loud festivities and colorful displays as the U.S. Treasury runs out of funding.

As of midnight, October 15, all functions relating to Hispanic Heritage Month ceased, according to Felix Zaragosa of the General Services Administration.

“More than 2,900 Federal Mariachi Administration inspectors were initially furloughed, putting an end to inspections of mariachi uniforms and instruments. The FMA asked 800 employees to return to work last week,” he said.

Mas…Government shutdown halts Hispanic Heritage Month in mid-month

Unsung Heroes of Hispanic Heritage Month: President Jed Bartlet

They were ordinary people living ordinary lives, until one singular sensation of circumstance conspired with fate to make them UNSUNG HEROES OF HISPANIC HERITAGE MONTH.

When a liberal Supreme Court justice retired in 1998, Pres. Jed H. W. Bartlet and his staff thought this was the perfect opportunity to increase approval ratings with a politically “safe” nominee, Judge Peyton Harrison.

The retiring justice was not impressed by Bartlet’s choice and urged him to consider another candidate. Bartlet asked his aide Toby Ziegler to review their decision. Ziegler, after walking and talking with other habitues of the West Wing, was uncomfortable with the prospect of losing the easy confirmation, but complied.

Zeigler learned that Harrison once argued against a Constitutional right to privacy, and told Bartlet a backup candidate should be vetted as a possible replacement nominee.

Mas…Unsung Heroes of Hispanic Heritage Month: President Jed Bartlet

Does this sound familiar? ‘You’re a Latina/o? But you speak so well!’

nomexicansIf you are Latina or Latino, you may have heard comments such as, “Wow, you speak so well… You are not like them… You are really smart… OR You are different and they will really like you.”

You might even be asked repeatedly where you are from if your first answer is a city or state in the U.S.

Remarks like these are called microagressions, according to Silvia L. Mazzula, PhD (Asst. Professor of Psychology at John Jay College of Criminal Justice, CUNY).

These …”subtle forms of racism,” she writes, “…communicate hostile and racial insults. Microaggressions are things said or done – many times unconsciously – that reflect a person’s inner thinking, stereotypes and prejudices. They are difficult to recognize because they are brief, innocuous, and often difficult to see. Why are they important to talk about? Because microaggressions are pervasive and have a detrimental impact on people’s psychological and physiological well-being.”

Mas…Does this sound familiar? ‘You’re a Latina/o? But you speak so well!’

Hispanic moms: Serve Jimmy Dean® for a dubious breakfast! (video)


¡Hola, Hispanic moms! Serving your Hispanic family a dubiously-healthy breakfast is just a button-push away with Jimmy Dean® Brand croissant, egg, sausage and cheese breakfast sandwiches. Not only are they graded F for nutrition but you can heat them in the microwave to pretend you care! Each delicious serving packs a generous 60% of the daily recommended fat allowance and that means 45% of the cholesterol quota AND 60% of the saturated fat limit.

Wait, there’s more! Each sammich features a full half ounce of protein and over a third of your daily allowance for salt. Jimmy mexplains:

CHICAGO–(EON: Enhanced Online News)–The Jimmy Dean brand (www.jimmydean.com), America’s favorite traditional breakfast sausage brand* will release a new Spanish-language TV commercial this month to promote its popular line of breakfast sandwiches to Hispanic consumers.

Mas…Hispanic moms: Serve Jimmy Dean® for a dubious breakfast! (video)

Breaking: Marketing to Latins? Talk Latin to us, activists say

latinspeakersq(PNS reporting from UPTON ABBEY, MI) Frater Cassius the Yon was adamant.

“In nomine Patris, et Filii, et Spiritus Sancti,” he insisted in a rare English-language interview Sunday. “There is no such thing as Latin dancing, unless you mean the “dance of death” from the Black Plague. And Latin music is Gregorian chants, Enya and Necrodeath. Ain’t nobody got no time for that! Tempus fugit!”

Mas…Breaking: Marketing to Latins? Talk Latin to us, activists say

Moses y Jesús team up in ‘Prophetic Fight for Immigrant Rights’ (video)


When Moses attracts the attention of the MIGRA, he seeks out his amigo Jesús for some help. Can this Holy Tag Team come up with a miracle to defeat the haters? [Written and produced by: Josh Healey. Directed by: Yvan Iturriaga. Starring: Corey Fischer (Moses), Richard Montoya (Jesús), and Jeri Lynn Cohen (Zippy). Produced by: Favianna Rodriguez. Executive Produced by: Culture Strike.]

Unfunny ‘Latino’ sitcom debuts Sunday, people will watch anyhow

johngomez(PNS reporting from HOLLYWOOD) Newcomer John Gomez stars as The John Gomez Show premieres Sunday night, the latest sitcom starring a Latino that is destined to join the long line of Latino TV shows that suck.

John and his sweet, sexy wife Lisa are a happily-married couple with two children. Daughter Rosie is just turning the corner to teenager, and son Sam is a precocious — oh, forget about the plot line, it promises to simply suck big time.

“It’s a formula for failure,” declared Hispanic TV audiences everywhere.

“I will watch it no matter how bad it is. Juan Gomez is one of our own, even though he is the unfunniest Latino on the planet,” said Latina inactivist Vera Tellez.

Mas…Unfunny ‘Latino’ sitcom debuts Sunday, people will watch anyhow

They know what we want! Pocho Ocho trendiest Latino baby foods

gordobaby400BURNS: Smithers! The Latinos! With the demographics! And the babies! Quick, we need Latino baby food! It’s a goldmine of a wagon de band upon which we must to hop!

SMITHERS: But, Mr. Burns? Latino baby food? WTF? For God’s sake, man, we already have Clorox Latino. When will the madness end?

BURNS: It’s already happening, Smithers, and I just read on Fox Latino that “one of the concerns that Hispanic mothers have is losing touch with their culture and their culinary roots.” Cashing in on concerns is the capitalist way, Smithers. Release the perros!

What are these trendy Latino baby food items anyhow? We’ve got the deets on the Pocho Ocho:

Mas…They know what we want! Pocho Ocho trendiest Latino baby foods

Latinos in Hollywood? First of all, who are these so-called ‘Latinos?’

lindanievespowellI disagree with Dennis Leoni.

In the POCHO article, he says this: “One more time, what do we need to do? BUILD OUR OWN MARKETPLACE!”

Here’s my take: It won’t work. It simply will not work. Why? Because the so-called “Latino” experience cannot be compared to the African-American experience in the United States. The “Latino” experience is different for each of us.

Latinos are culturally diverse. Yawn. Haven’t we heard this a million times already? Yet, it probably hasn’t really sunk in. A Mexican-American story will be different from a Puerto-Rican story, a Dominican story, a Colombian story, etc. It will also be different from a Mexican immigrant story, a Nuyorican story, an Ecuadorian/Irish story. Assimilation changes who we are. Migration changes who we are.

Mas…Latinos in Hollywood? First of all, who are these so-called ‘Latinos?’

The Latino Shopper: You probably think this vid is about you


ZOMG! They made a video about mi gente, The Latino Shopper? About how we are unique and have a special sensual way of Latino shopping? Because, after all, all Latinos are the same! That’s right, Hispanics, too! Does this video have clip art, arrows and zoomy sound effects? Perky gabacho announcer? ¡Orale! I am so there!

Princeton Study: Majority of Mexicans don’t know how to dance salsa

(PNS reporting from PRINCETON) A study from Princeton University has confirmed what many have long believed: Mexicans, and Mexican Americans, do not actually know how to dance to salsa music.

A Caribbean Hispanic export, salsa is often included with more typically Mexican dance styles, like the quebradita or cumbia, but the truth, according to the study, is that Mexicans don’t actually know what they are doing.

“Salsa is, like, a Cuban thing. My family is from Denver,” one research subject complained.

“Participants in the study reported anxiety and cluelessness when attending quinceañeras and hearing Elvis Crespo or Celia Cruz music playing,” said cultural anthropology professor Dr. Anton Flemming, who was the lead researcher on the project.

Mas…Princeton Study: Majority of Mexicans don’t know how to dance salsa

Charlie Sheen debuts ‘Carlos Estevez’ line of Hispanic Charlie Sheen

(PNS reporting from HOLLYWOOD) Charlie Sheen today announced the launch of Carlos Estevez, a new line of Charlie Sheen created to appeal to Hispanic preferences and to specifically meet their needs based on the unique way Hispanics approach entertainment.

Charlie Sheen’s new product targets the burgeoning Hispanic market, now valued at a trillion dollars a year.

The Carlos Estevez line of Charlie Sheen is based on extensive consumer research and will be available soon in the new Robert Rodriguez Machete Kills film, and eventually in various TV commercials for personal injury attorney services and Budweiser Lime-A-Rita spots.

Mas…Charlie Sheen debuts ‘Carlos Estevez’ line of Hispanic Charlie Sheen

Pocho Ocho best ways to market to ‘Hispanics’

They’re confused, the poor marketeers. They try so hard to sell fish esticks and bleach and PETA to “Hispanics,” but they are low and slow on the learning curve.

Nearly Half of Second-Gen Hispanics Feel Like Ads Don’t Target Them, laments the tradezine Adweek.

You mean pochos with limited/zero Spanish aren’t picking up trendy brand tips watching telenovelas on Spanish-language TV? And nobody reading this story really cares all that much about Juanes’ aftershave? What’s an earnest marketeer to do?

Los Pochodores are here to help with the Pocho Ocho best ways to reach out to that elusive “Hispanic” market:

Mas…Pocho Ocho best ways to market to ‘Hispanics’

Happy Inko! Celebrate National Cartoonists Day on Cinco de Mayo

Happy Inko de Mayo from La Cucaracha!

Yes, today is the day where we celebrate cartoonists, as it is National Cartoonists Day.

Serio, the National Cartoonists Society started this event a few years ago, apparently  because they had no Latino members at the time who might have mentioned May 5 is already Cinco de Mayo, but, hey, I’m glad they ran with it!

So, let’s honor our ink-stained heroes who go back to the drawing table day after day and try to provide you with some laughs, smirks or even a muted chuckle. I am happy to double celebrate on this day, especially as a Chicano cartoonist and avid Battle of Puebla recreator. So throw a few back today (of course I mean espresso, we’re celebrating cartoonists for heaven’s sake!)

Latino filmmaker claims Zach Braff stole his Kickstarter funding

(PNS reporting from HOLLYWOOD) Actor and film director Zach Braff has raised $2 million in three days to fund a follow-up to his 2004 film, Garden State.

Over 30,000 Kickstarter backers pledged $2.1-plus million to Braff’s Wish I Was Here, with 25 days left in the campaign.

Not everyone is pleased with the results of this highly-successful crowd-funding effort. Chicano filmmaker Cuahctemoc Esperanza is upset that Braff raised millions yet no one has pledged any Kickstarter money for his documentary Chicana/o Vegan-themed Musical Resistance in Chiapas During the Early 90s.

Mas…Latino filmmaker claims Zach Braff stole his Kickstarter funding

Rep. Louie Gohmert (R-TX): Beware of the Mexi-Muslim threat

(PNS reporting from WASHINGTON, D.C.) Rep. Louie Gohmert (R-TX) warned Wednesday that “radical Islamists” are being “trained to act like Hispanic[s]” and cross the U.S.-Mexico border.

“We know Al Qaeda, which has changed its name to Al Pastor, has camps with the drug cartels over there on the other side of the Mexican border,” he warned on C-SPAN.

“Arabs are now being trained to come in and act like Hispanics instead of radical Islamists. They teach them to say ‘homeboy’ instead of ‘habibi,’ they show them how to watch ‘telenovelas’ instead of Bin Laden videos. It’s pure evil!”

Mas…Rep. Louie Gohmert (R-TX): Beware of the Mexi-Muslim threat

Oscars: ‘Lupe Ontiveros not included? We thought she was a maid!’

(PNS reporting from HOLLYWOOD) Something was missing on last night’s already barely diverse Oscars show:

Latina actress and icon Lupe Ontiveros was outrageously not included in the In Memoriam segment of the 2013 Oscars telecast, nor in the Oscars Web Gallery.

The veteran actress, who passed away in July, was missing from the annual segment when Hollywood’s own are remembered, if for only three seconds.

This reporter reached out to the Academy of Motion Picture Arts & Sciences and spoke with longtime Academy member, film producer Irving Oldenwhyte.

Oldenwhyte was incredulous when I brought up the fact that Lupe Ontiveros was excluded. “Why would we put her in that segment? That’s for people in the talkies!” said Oldenwhyte.

When informed that Lupe Ontiveros had acted in dozens of films, including Selena, El Norte, As Good As It Gets, The Goonies and many more, including countless TV series, Oldenwhyte remained astonished. “She’s an actress? I thought she was a maid.”

Mas…Oscars: ‘Lupe Ontiveros not included? We thought she was a maid!’