Prudential courts Latinos with nonsense ‘Spanish’ #hashtag

I can only imagine what went on at the marketing pitch meeting for the above Tweet:

Prudential Executive 1: We need to connect with Spanish-speaking latinos *and* let them know we can help them be prepared and get financially fit.

Prudential Executive 2: Yeah, but the Prudential brand has to be prominent, and top of mind.

Marketing Dude: No se diga más. I got it!

Mas…Prudential courts Latinos with nonsense ‘Spanish’ #hashtag

This is true story of my fight to earn the right to be Smiley #1

My mother, Carmen, often sent me to La Paloma Market, while my brother Salomon watched I Love Lucy re-runs. We lived in East Los Angeles’ Ramona Gardens housing project, where I had to be selective about the routes I took.

Since I feared the barking dogs along the alley, I always took a shortcut through the hill that was controlled by a local gang, the Hill Boys. The homeboys never bothered me on my daily trip for groceries, especially since we attended Murchison Elementary School at the same time.

Mas…This is true story of my fight to earn the right to be Smiley #1

Evangelical Latino Trump backer repents, seeks God’s forgiveness

(PNS reporting from TIO TACO, TENNESSEE) Jorge Fregado, executive director of the Hispanic Evangelical Legislative League (HELL), no longer supports the Trump Administration, he told friends here over the weekend.

Fregado (photo) — who hosted a party in Washington, D.C. over the night before the Inauguration — said he was disappointed by the GOP leader’s legislative agenda, and especially hurt since Trump attended his group’s gala celebration.

Mas…Evangelical Latino Trump backer repents, seeks God’s forgiveness

Stereotype much? TV spot for Spectrum cable’s Mi Plan has ’em all


Hot sexy salsa dancers! A party — or is it a fiesta? Hopping lowriders! Flags of many nations! Something for the kids! Did Charter/Spectrum/TimeWarner/RoadRunner miss any Latinx cliches?

We asked our favorite ad maven Bernadette Rivero what was missing and what was happening in this spot:

“Missing?” she emailed back. “An abuela kicking a soccer ball with her feet while batting a piñata with one hand and making a call to Latin America.”